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Consumer Behaviour: Perspectives, Findings and Explanations
0Original price was: ₹999.00.₹799.00Current price is: ₹799.00.Explore the multifaceted world of consumer behaviour with “Consumer Behaviour: Perspectives, Findings and Explanations,” a comprehensive textbook perfect for students and professionals. Published by Bloomsbury Academic India, this 400-page English edition delves into diverse perspectives, providing critical insights and foundational explanations. Through engaging real-life case studies, the book empowers readers to analyze and evaluate behavioural concepts effectively. Enhance your understanding of why consumers buy and what influences their decisions. Discover the latest findings and theories in this essential guide for anyone seeking to master the art and science of consumer psychology. Available now at The Bookish Owl.
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Consumer Behaviour: The Indian Context (Concepts and Cases), 2/e
0Original price was: ₹755.00.₹604.00Current price is: ₹604.00.Explore the intricacies of consumer decision-making in India with ‘Consumer Behaviour: The Indian Context (Concepts and Cases), 2/e’. This essential textbook, published by Pearson Education, offers a deep dive into the unique factors shaping Indian consumer habits. Featuring a blend of foundational concepts and real-world case studies, it provides invaluable insights for students, marketers, and anyone seeking to understand the dynamic Indian marketplace. Ideal for academic courses and professional development, this second edition is your comprehensive guide to navigating the complexities of consumer behaviour in India. Discover the latest trends and strategies to effectively engage Indian consumers.
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CONSUMER CULTURE AND POSTMODERNISM (Theory Culture and Society)
0₹11,002.50Dive into the foundational theories of consumer culture and postmodernism with this seminal work. Uncover how the aestheticization of everyday life and the rise of consumerism profoundly shape identities and societies, with critical relevance for understanding India’s dynamic modern landscape. This book is indispensable for students and researchers in sociology, cultural studies, and marketing, offering a deep dive into contemporary cultural shifts and consumer behaviour in India and globally.
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CONSUMER ECONOMICS : ISSUES AND BEHAVIORS, 4TH EDITION
0Original price was: ₹10,830.30.₹9,747.27Current price is: ₹9,747.27.Navigate the complexities of modern consumption with “Consumer Economics: Issues and Behaviors, 4th Edition.” This essential textbook from The Bookish Owl provides a comprehensive and accessible guide to the challenges facing today’s consumers, from AI and identity theft to privacy and sustainability. Discover key topics like consumer behavior, personal finance, legal rights, and the impact of marketing and advertising. With updated case studies, expanded social media coverage, and practical consumer alerts, this edition empowers students to make informed decisions in the global economy. Ideal for students in consumer sciences, this book bridges theory and practice, transforming readers into savvy consumers.
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CONSUMER ELECTRONICS
0Original price was: ₹1,320.00.₹1,254.00Current price is: ₹1,254.00.Explore the dynamic world of Consumer Electronics with this comprehensive guide, perfect for students, professionals, and enthusiasts. This essential textbook, published by Pearson Education India, delves into the core principles and latest advancements shaping the electronics industry. Covering a vast range of topics across 752 pages, it provides in-depth knowledge on devices, components, and technologies that power our modern lives. Whether you’re seeking to understand fundamental concepts or stay updated with cutting-edge innovations, this book offers clear explanations and valuable insights. Ideal for academic study and practical application, ‘Consumer Electronics’ is a must-have resource for anyone interested in the future of technology.
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Consumer Expectations: Micro Foundations and Macro Impact
0Original price was: ₹5,937.00.₹4,453.00Current price is: ₹4,453.00.Unlock the secrets of consumer sentiment and its profound economic impact. A leading authority with four decades of survey experience presents a groundbreaking theory on how consumer expectations shape the macro economy. Discover how conscious and nonconscious processes, combined with social influences, form these crucial expectations. This insightful book reveals how consumer sentiment can powerfully foreshadow economic turning points. Essential reading for economists, business strategists, and students of market dynamics in India seeking to understand shifting economic trends.
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Consumer Financial Dispute Resolution in a Comparative Context: Principles, Systems and Practice
0₹2,951.49Navigate the complexities of financial disputes with essential insights into consumer financial dispute resolution. This groundbreaking comparative study explores principles, systems, and practices shaping resolution mechanisms across East Asia, North America, and Europe. Discover how global principles emerge and impact financial institutions in turbulent markets. An indispensable resource for legal professionals, financial regulators, and academics in India seeking to understand evolving ombuds and arbitration models and inform vital reforms in consumer protection.
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CONSUMER HEALTH INFORMATICS: INFORMING CONSUMERS AND IMPROVING HEALTH CARE
0Original price was: ₹15,819.00.₹10,282.00Current price is: ₹10,282.00.Explore the transformative world of Consumer Health Informatics with this essential hardcover by Springer. Published in 2005, this 258-page book, ‘Consumer Health Informatics: Informing Consumers and Improving Health Care,’ delves into how information technology empowers individuals and enhances healthcare delivery. Discover strategies for better health communication, patient engagement, and the effective use of health information. Ideal for healthcare professionals, students, and anyone interested in the intersection of technology and personal well-being, this foundational text offers valuable insights into shaping the future of health. Add this crucial reference to your collection at The Bookish Owl today.
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Consumer Perception & Buying Behaviour: Handbook of Online Grocery and Frozen Foods Cases
0Original price was: ₹1,250.00.₹938.00Current price is: ₹938.00.Decode India’s evolving online grocery and frozen food landscape with this insightful handbook. Explore critical consumer perception and buying behaviour trends through practical case studies tailored for the Indian market. Essential for e-commerce professionals, marketers, and business strategists, this guide illuminates the purchasing decisions driving India’s digital food retail revolution. Gain a competitive edge by understanding the unique habits of Indian online shoppers in this dynamic sector.
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Consumer Retention and Satisfaction in Business Management (9789391187347)
0Original price was: ₹2,500.00.₹1,875.00Current price is: ₹1,875.00.Unlock lasting customer loyalty and boost business success with this essential guide to consumer retention and satisfaction. Explore the vital distinctions between customer satisfaction and loyalty, and discover how to translate survey insights into actionable strategies that enhance customer experience. This book offers a comprehensive, step-by-step approach for managers, customer service professionals, and students across India seeking to build enduring relationships and improve organizational performance. Gain practical knowledge vital for excelling in modern business management and ensuring customer satisfaction.
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Consumer Sexualities: Women and Sex Shopping
0₹13,809.80Uncover the complex world of women’s experiences with sex shopping and sexual commodities. This illuminating study explores how women leverage consumer choices to shape their sexual identities and agency within modern culture. Examining the historical rise of sexual products for women, it highlights the normalization of sexual practices through consumption and the effort women invest in becoming knowledgeable consumers. Drawing on insights into everyday strategies, the book reveals moments of adaptation and resistance, offering a rich analysis for scholars and students of sociology, gender studies, and cultural studies interested in sexuality and consumption.
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CONSUMER SOCIETY: CRITICAL ISSUES & ENVIRONMENTAL CONSEQUENCES
0Original price was: ₹22,743.00.₹18,194.00Current price is: ₹18,194.00.Explore the critical issues and environmental consequences of our modern consumer society with “Consumer Society: Critical Issues & Environmental Consequences.” This insightful book, a benchmark in its field, delves into the origins and global impact of consumer culture. Through lively analysis and real-world examples, it clarifies complex theories, making it essential reading for students of sociology, social geography, and cultural studies. If you’re interested in understanding the vast landscape of global consumption, its costs, and its effects on our planet, this comprehensive and engaging work from The Bookish Owl offers a clear, original perspective. Discover the extent of our consumer habits and their far-reaching implications.
