-
-5%
CONSUMER ELECTRONICS
0Original price was: ₹1,320.00.₹1,254.00Current price is: ₹1,254.00.Explore the dynamic world of Consumer Electronics with this comprehensive guide, perfect for students, professionals, and enthusiasts. This essential textbook, published by Pearson Education India, delves into the core principles and latest advancements shaping the electronics industry. Covering a vast range of topics across 752 pages, it provides in-depth knowledge on devices, components, and technologies that power our modern lives. Whether you’re seeking to understand fundamental concepts or stay updated with cutting-edge innovations, this book offers clear explanations and valuable insights. Ideal for academic study and practical application, ‘Consumer Electronics’ is a must-have resource for anyone interested in the future of technology.
-
-9%
Consumer Expectations: Micro Foundations and Macro Impact
0Original price was: ₹4,196.80.₹4,196.80Current price is: ₹4,196.80.Unlock the secrets of consumer sentiment and its profound economic impact. A leading authority with four decades of survey experience presents a groundbreaking theory on how consumer expectations shape the macro economy. Discover how conscious and nonconscious processes, combined with social influences, form these crucial expectations. This insightful book reveals how consumer sentiment can powerfully foreshadow economic turning points. Essential reading for economists, business strategists, and students of market dynamics in India seeking to understand shifting economic trends.
-
Consumer Financial Dispute Resolution in a Comparative Context: Principles, Systems and Practice
0₹2,951.49Navigate the complexities of financial disputes with essential insights into consumer financial dispute resolution. This groundbreaking comparative study explores principles, systems, and practices shaping resolution mechanisms across East Asia, North America, and Europe. Discover how global principles emerge and impact financial institutions in turbulent markets. An indispensable resource for legal professionals, financial regulators, and academics in India seeking to understand evolving ombuds and arbitration models and inform vital reforms in consumer protection.
-
-35%
CONSUMER HEALTH INFORMATICS: INFORMING CONSUMERS AND IMPROVING HEALTH CARE
0Original price was: ₹14,138.99.₹9,190.34Current price is: ₹9,190.34.Explore the transformative world of Consumer Health Informatics with this essential hardcover by Springer. Published in 2005, this 258-page book, ‘Consumer Health Informatics: Informing Consumers and Improving Health Care,’ delves into how information technology empowers individuals and enhances healthcare delivery. Discover strategies for better health communication, patient engagement, and the effective use of health information. Ideal for healthcare professionals, students, and anyone interested in the intersection of technology and personal well-being, this foundational text offers valuable insights into shaping the future of health. Add this crucial reference to your collection at The Bookish Owl today.
-
Consumer Perception & Buying Behaviour: Handbook of Online Grocery and Frozen Foods Cases
0₹875.00Decode India’s evolving online grocery and frozen food landscape with this insightful handbook. Explore critical consumer perception and buying behaviour trends through practical case studies tailored for the Indian market. Essential for e-commerce professionals, marketers, and business strategists, this guide illuminates the purchasing decisions driving India’s digital food retail revolution. Gain a competitive edge by understanding the unique habits of Indian online shoppers in this dynamic sector.
-
-7%
Consumer Retention and Satisfaction in Business Management (9789391187347)
0Original price was: ₹1,750.00.₹1,750.00Current price is: ₹1,750.00.Unlock lasting customer loyalty and boost business success with this essential guide to consumer retention and satisfaction. Explore the vital distinctions between customer satisfaction and loyalty, and discover how to translate survey insights into actionable strategies that enhance customer experience. This book offers a comprehensive, step-by-step approach for managers, customer service professionals, and students across India seeking to build enduring relationships and improve organizational performance. Gain practical knowledge vital for excelling in modern business management and ensuring customer satisfaction.
-
Consumer Sexualities: Women and Sex Shopping
0₹13,809.80Uncover the complex world of women’s experiences with sex shopping and sexual commodities. This illuminating study explores how women leverage consumer choices to shape their sexual identities and agency within modern culture. Examining the historical rise of sexual products for women, it highlights the normalization of sexual practices through consumption and the effort women invest in becoming knowledgeable consumers. Drawing on insights into everyday strategies, the book reveals moments of adaptation and resistance, offering a rich analysis for scholars and students of sociology, gender studies, and cultural studies interested in sexuality and consumption.
-
-9%
Consumerist Orientalism: The Convergence of Arab and American Popular Culture in the Age of Global Capitalism
0Original price was: ₹10,736.00.₹10,736.00Current price is: ₹10,736.00.Discover the intricate links between Arab and American popular culture within global capitalism’s reach. This vital study revisits Orientalism, offering a contemporary framework for understanding East-West cultural convergence. Examining films, soap operas, and rap music, it critically analyzes how global capitalism and postmodernism shape cultural production. Essential for students and researchers in Middle Eastern culture, globalisation, and postcolonial studies, this book illuminates the complex interplay of culture, commerce, and identity in our interconnected world.
-
Consumers in Context: The BPM Research Program (Routledge Revivals)
0₹4,951.53Explore groundbreaking insights into consumer behaviour with the Behavioural Perspective Model (BPM). Gordon Foxall’s influential research challenges traditional theories by grounding consumer choice in behavioural psychology, offering a unique behaviour-based model. This seminal work delves into economic consumption, providing a fresh perspective on purchasing decisions. Essential for students and researchers in consumer research and marketing across India, this book is a must-have for understanding the modern consumer landscape. Deepen your knowledge of economic behaviour.
-
-10%
Consuming Crisis: Commodifying Care and COVID-19
0Original price was: ₹5,414.55.₹4,873.09Current price is: ₹4,873.09.Explore how consumer culture profited from the COVID-19 pandemic in ‘Consuming Crisis: Commodifying Care and COVID-19’ by Francesca Sobande. This insightful book from The Bookish Owl critically examines marketing strategies that claimed to offer care while promoting consumption. Sobande dissects a range of campaigns, from fast fashion to university social media, revealing how brands construct notions of normalcy, camaraderie, and culture during times of crisis. Discover the societal significance of digital media’s role in mediating memories and work, and understand why brands cannot truly be activists. A vital read for anyone interested in marketing, digital media, and crisis capitalism.
-
-9%
Consuming Scenography: The Shopping Mall as a Theatrical Experience (Performance and Design)
0Original price was: ₹8,784.00.₹8,784.00Current price is: ₹8,784.00.Discover the hidden theatricality of shopping malls as stages for commerce. This insightful exploration delves into contemporary scenography, revealing how malls use spatial design, sensory appeal, and performative elements to create immersive consumer experiences and boost profits. Learn how architecture and design converge to shape our retail journeys, from ancient markets to modern retail empires. Essential reading for designers, architects, marketing professionals, and students keen on understanding the power of performance design in shaping contemporary culture and commerce.