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Consumer Activism: Promotional Culture and Resistance
0Original price was: ₹4,800.00.₹3,840.00Current price is: ₹3,840.00.Explore the dynamic intersection of consumption and social justice in “Consumer Activism: Promotional Culture and Resistance” by Eleftheria Lekakis. This essential read from The Bookish Owl delves into how individuals and movements leverage the marketplace for political change, from fair-trade choices to digital activism. Lekakis critically examines the complexities of using consumption as a tool for resistance, analyzing the role of media, celebrity influencers, and technology. Discover how consumer activism shapes promotional culture and offers real opportunities to challenge neoliberalism and fight for environmental and social justice, extending beyond the Global North. An indispensable resource for understanding and engaging with contemporary activism.
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Consumer Behavior
0Original price was: ₹1,768.00.₹1,768.00Current price is: ₹1,768.00.Unlock the intricacies of the Indian consumer market! This essential guide explores the core principles of consumer behavior, providing deep insights into purchase decisions and market dynamics. Discover how to effectively analyze buyer psychology and leverage these learnings for robust marketing strategies. Ideal for business professionals, marketing managers, and entrepreneurs aiming to navigate and thrive in India’s dynamic retail and e-commerce landscape. Gain a competitive edge by understanding what truly motivates the modern Indian buyer and drive your business forward.
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Consumer Behavior
0Original price was: ₹1,495.00.₹1,121.00Current price is: ₹1,121.00.Unlock the secrets to successful marketing with “Consumer Behavior,” a strategic guide designed for the modern marketer. This essential textbook, perfect for students and professionals alike, delves deep into understanding customer decision-making processes. Utilizing the comprehensive Wheel of Consumer Analysis, it expertly examines consumer affect, cognition, and behavior to inform effective marketing strategies. Discover how to connect with your audience on a deeper level and drive impactful results. “Consumer Behavior” from The Bookish Owl is your key to navigating the complexities of the marketplace and achieving your marketing objectives. Essential reading for anyone looking to enhance their understanding of consumer insights.
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Consumer Behavior : A Digital Native,1e
0Original price was: ₹955.00.₹764.00Current price is: ₹764.00.Explore the dynamic world of modern consumers with ‘Consumer Behavior: A Digital Native, 1e’. This essential textbook, published by Pearson Education, delves into the evolving landscape of consumer decision-making in the digital age. Perfect for students and professionals alike, this first edition offers a comprehensive understanding of how digital natives interact with brands and products. Discover key theories, case studies, and practical insights to navigate the complexities of today’s marketplace. Gain valuable knowledge to develop effective marketing strategies and understand consumer psychology in a rapidly changing world. An indispensable resource for anyone seeking to grasp the future of consumerism.
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Consumer Behavior : Building Marketing Strategy | 14th Edition
0Original price was: ₹1,125.00.₹900.00Current price is: ₹900.00.Discover the latest insights in “Consumer Behavior: Building Marketing Strategy, 14th Edition.” This essential guide from The Bookish Owl delves into how culture, values, and societal trends shape consumer decisions. Designed for a managerial perspective, it equips you with the knowledge to craft effective marketing strategies. This updated edition features new sections on Generation Alpha, showrooming, webrooming, and online marketing to children, alongside numerous global examples, particularly from India. Explore new cases on leading brands like IKEA and McDonald’s, and gain fresh consumer insights on glocalization and market segmentation. Enhance your marketing acumen with this indispensable resource, packed with updated data and a strong Indian context.
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Consumer Behavior, 12/e
0Original price was: ₹1,090.00.₹872.00Current price is: ₹872.00.Explore the intricate world of consumer decision-making with ‘Consumer Behavior, 12/e’ by Pearson Education. This comprehensive edition, published in 2018, delves deep into the factors influencing purchasing habits. Understand modern marketing strategies and how to effectively reach your target audience by mastering the psychological, social, and cultural elements that shape consumer choices. Ideal for students, marketers, and business professionals, this 704-page English paperback offers invaluable insights into consumer psychology and behavior analysis. Enhance your understanding of the marketplace and drive successful campaigns with this essential guide from The Bookish Owl.
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Consumer Behavior, 7th Edition
0Original price was: ₹895.00.₹716.00Current price is: ₹716.00.Discover the latest in consumer behavior with the 7th Edition, a comprehensive guide perfect for aspiring marketers and business professionals. This essential text from The Bookish Owl integrates insights from marketing, psychology, sociology, and anthropology to provide a practical foundation for understanding today’s global marketplace. Explore the impact of social media, the rise of consumer empowerment, and cutting-edge neuroscience findings. Delve into complex decision-making processes concerning finances, goals, emotions, and sustainability. With a renewed focus on social responsibility and ethical marketing, this edition equips you with the knowledge to navigate both challenges and opportunities in the dynamic world of consumer engagement.
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Consumer Behavior, Global Edition
0Original price was: ₹9,831.62.₹7,865.30Current price is: ₹7,865.30.Discover the intricacies of consumer choices with ‘Consumer Behavior, Global Edition’ by The Bookish Owl. This essential 14th Edition delves into the entire consumer journey: selecting, purchasing, using, and disposing of products, services, and even ideas. Explore the profound impact of social media and the digital age on our buying habits. Written for both students and professionals, this book offers practical insights applicable beyond the classroom. Featuring revisions by new co-author Cristel Antonia Russell, the updated edition ensures a fresh, focused, and intentional exploration of contemporary consumerism. Understand the ‘why’ behind what we buy, have, and are.
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Consumer Behavior: A Managerial Perspective
0Original price was: ₹1,890.00.₹1,512.00Current price is: ₹1,512.00.Unlock the secrets of consumer decision-making with ‘Consumer Behavior: A Managerial Perspective’. This comprehensive textbook, perfect for MBA students and finance professionals, delves into the intricacies of financial services. Explore traditional and modern services with detailed explanations, real-life examples, and insightful case studies. ‘The Bookish Owl’ presents this essential resource that meticulously covers current market scenarios, regulatory guidelines, and practical industry applications. Enhance your understanding with learning objectives, chapter summaries, and chapter-end exercises designed to solidify your grasp of key concepts. Ideal for management and commerce programs, this book provides a robust foundation for navigating the dynamic world of finance.
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Consumer Behavior: Buying, Having, and Being, Global Edition
0Original price was: ₹7,580.00.₹6,064.00Current price is: ₹6,064.00.Discover the profound connection between our purchasing decisions and our identities with “Consumer Behavior: Buying, Having, and Being, Global Edition.” This essential text delves into how our possessions, or lack thereof, shape our self-perception and relationships, especially in today’s digital and social media landscape. The 12th Edition by Solomon is thoroughly updated, reflecting current marketing trends and critical shifts in the field. Explore fascinating topics like “Dadvertising,” “Meerkating,” and the “Digital Self.” Relevant for both students and professionals, this book offers insights into the ever-evolving world of consumer behavior, making complex concepts accessible and personally applicable. Enhance your understanding of why we buy, what we own, and how it defines us.
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Consumer Behaviour
0Original price was: ₹8,181.00.₹5,317.00Current price is: ₹5,317.00.Unlock the secrets of why consumers buy with ‘Consumer Behaviour’ by Cengage Learning. This essential new edition delves into the motivations, decision-making processes, and influencing factors that shape purchasing decisions. Perfect for students, marketers, and business professionals, this comprehensive guide provides in-depth analysis and practical insights into the dynamic world of consumer psychology. Understand your target audience like never before and elevate your marketing strategies. Explore the latest research and theories in this indispensable resource, available now at The Bookish Owl. Get your copy and gain a competitive edge by mastering consumer insights.
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CONSUMER BEHAVIOUR
0Original price was: ₹6,949.00.₹5,559.00Current price is: ₹5,559.00.Unlock the secrets of consumer behavior with this insightful and engaging book, essential for marketing professionals and students alike. Discover what truly motivates buyers and encourages repeat purchases, framed from a comprehensive European perspective with international scope. This guide meticulously covers every stage of the consumption journey, from initial need recognition to product disposal, enriched with current real-world examples. Praised as relatable and informative, it seamlessly bridges marketing theory with practical application, making complex concepts accessible and enjoyable. Add this must-have resource to your collection at The Bookish Owl and deepen your understanding of consumer psychology for effective marketing strategies.
