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Consumer Behavior : Building Marketing Strategy | 14th Edition
0Original price was: ₹1,040.00.₹988.00Current price is: ₹988.00.Discover the latest insights in “Consumer Behavior: Building Marketing Strategy, 14th Edition.” This essential guide from The Bookish Owl delves into how culture, values, and societal trends shape consumer decisions. Designed for a managerial perspective, it equips you with the knowledge to craft effective marketing strategies. This updated edition features new sections on Generation Alpha, showrooming, webrooming, and online marketing to children, alongside numerous global examples, particularly from India. Explore new cases on leading brands like IKEA and McDonald’s, and gain fresh consumer insights on glocalization and market segmentation. Enhance your marketing acumen with this indispensable resource, packed with updated data and a strong Indian context.
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Consumer Behavior, 12/e
0Original price was: ₹1,070.00.₹1,016.50Current price is: ₹1,016.50.Explore the intricate world of consumer decision-making with ‘Consumer Behavior, 12/e’ by Pearson Education. This comprehensive edition, published in 2018, delves deep into the factors influencing purchasing habits. Understand modern marketing strategies and how to effectively reach your target audience by mastering the psychological, social, and cultural elements that shape consumer choices. Ideal for students, marketers, and business professionals, this 704-page English paperback offers invaluable insights into consumer psychology and behavior analysis. Enhance your understanding of the marketplace and drive successful campaigns with this essential guide from The Bookish Owl.
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Consumer Behavior, 7th Edition
0Original price was: ₹885.00.₹840.75Current price is: ₹840.75.Discover the latest in consumer behavior with the 7th Edition, a comprehensive guide perfect for aspiring marketers and business professionals. This essential text from The Bookish Owl integrates insights from marketing, psychology, sociology, and anthropology to provide a practical foundation for understanding today’s global marketplace. Explore the impact of social media, the rise of consumer empowerment, and cutting-edge neuroscience findings. Delve into complex decision-making processes concerning finances, goals, emotions, and sustainability. With a renewed focus on social responsibility and ethical marketing, this edition equips you with the knowledge to navigate both challenges and opportunities in the dynamic world of consumer engagement.
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Consumer Behavior, Global Edition
0Original price was: ₹9,265.75.₹8,339.17Current price is: ₹8,339.17.Discover the intricacies of consumer choices with ‘Consumer Behavior, Global Edition’ by The Bookish Owl. This essential 14th Edition delves into the entire consumer journey: selecting, purchasing, using, and disposing of products, services, and even ideas. Explore the profound impact of social media and the digital age on our buying habits. Written for both students and professionals, this book offers practical insights applicable beyond the classroom. Featuring revisions by new co-author Cristel Antonia Russell, the updated edition ensures a fresh, focused, and intentional exploration of contemporary consumerism. Understand the ‘why’ behind what we buy, have, and are.
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Consumer Behavior: A Managerial Perspective
0Original price was: ₹1,575.00.₹1,449.00Current price is: ₹1,449.00.Unlock the secrets of consumer decision-making with ‘Consumer Behavior: A Managerial Perspective’. This comprehensive textbook, perfect for MBA students and finance professionals, delves into the intricacies of financial services. Explore traditional and modern services with detailed explanations, real-life examples, and insightful case studies. ‘The Bookish Owl’ presents this essential resource that meticulously covers current market scenarios, regulatory guidelines, and practical industry applications. Enhance your understanding with learning objectives, chapter summaries, and chapter-end exercises designed to solidify your grasp of key concepts. Ideal for management and commerce programs, this book provides a robust foundation for navigating the dynamic world of finance.
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Consumer Behavior: Buying, Having, and Being, Global Edition
0Original price was: ₹7,219.80.₹6,497.82Current price is: ₹6,497.82.Discover the profound connection between our purchasing decisions and our identities with “Consumer Behavior: Buying, Having, and Being, Global Edition.” This essential text delves into how our possessions, or lack thereof, shape our self-perception and relationships, especially in today’s digital and social media landscape. The 12th Edition by Solomon is thoroughly updated, reflecting current marketing trends and critical shifts in the field. Explore fascinating topics like “Dadvertising,” “Meerkating,” and the “Digital Self.” Relevant for both students and professionals, this book offers insights into the ever-evolving world of consumer behavior, making complex concepts accessible and personally applicable. Enhance your understanding of why we buy, what we own, and how it defines us.
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CONSUMER BEHAVIOUR
0Original price was: ₹6,496.11.₹5,846.50Current price is: ₹5,846.50.Unlock the secrets of consumer behavior with this insightful and engaging book, essential for marketing professionals and students alike. Discover what truly motivates buyers and encourages repeat purchases, framed from a comprehensive European perspective with international scope. This guide meticulously covers every stage of the consumption journey, from initial need recognition to product disposal, enriched with current real-world examples. Praised as relatable and informative, it seamlessly bridges marketing theory with practical application, making complex concepts accessible and enjoyable. Add this must-have resource to your collection at The Bookish Owl and deepen your understanding of consumer psychology for effective marketing strategies.
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Consumer Behaviour
0Original price was: ₹7,686.05.₹4,995.93Current price is: ₹4,995.93.Unlock the secrets of why consumers buy with ‘Consumer Behaviour’ by Cengage Learning. This essential new edition delves into the motivations, decision-making processes, and influencing factors that shape purchasing decisions. Perfect for students, marketers, and business professionals, this comprehensive guide provides in-depth analysis and practical insights into the dynamic world of consumer psychology. Understand your target audience like never before and elevate your marketing strategies. Explore the latest research and theories in this indispensable resource, available now at The Bookish Owl. Get your copy and gain a competitive edge by mastering consumer insights.
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Consumer Behaviour: Perspectives, Findings and Explanations
0Original price was: ₹999.00.₹949.05Current price is: ₹949.05.Explore the multifaceted world of consumer behaviour with “Consumer Behaviour: Perspectives, Findings and Explanations,” a comprehensive textbook perfect for students and professionals. Published by Bloomsbury Academic India, this 400-page English edition delves into diverse perspectives, providing critical insights and foundational explanations. Through engaging real-life case studies, the book empowers readers to analyze and evaluate behavioural concepts effectively. Enhance your understanding of why consumers buy and what influences their decisions. Discover the latest findings and theories in this essential guide for anyone seeking to master the art and science of consumer psychology. Available now at The Bookish Owl.
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Consumer Behaviour: The Indian Context (Concepts and Cases), 2/e
0Original price was: ₹720.00.₹576.00Current price is: ₹576.00.Explore the intricacies of consumer decision-making in India with ‘Consumer Behaviour: The Indian Context (Concepts and Cases), 2/e’. This essential textbook, published by Pearson Education, offers a deep dive into the unique factors shaping Indian consumer habits. Featuring a blend of foundational concepts and real-world case studies, it provides invaluable insights for students, marketers, and anyone seeking to understand the dynamic Indian marketplace. Ideal for academic courses and professional development, this second edition is your comprehensive guide to navigating the complexities of consumer behaviour in India. Discover the latest trends and strategies to effectively engage Indian consumers.
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CONSUMER CULTURE AND POSTMODERNISM (Theory Culture and Society)
0₹11,002.50Dive into the foundational theories of consumer culture and postmodernism with this seminal work. Uncover how the aestheticization of everyday life and the rise of consumerism profoundly shape identities and societies, with critical relevance for understanding India’s dynamic modern landscape. This book is indispensable for students and researchers in sociology, cultural studies, and marketing, offering a deep dive into contemporary cultural shifts and consumer behaviour in India and globally.
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CONSUMER ECONOMICS : ISSUES AND BEHAVIORS, 4TH EDITION
0Original price was: ₹10,830.30.₹9,747.27Current price is: ₹9,747.27.Navigate the complexities of modern consumption with “Consumer Economics: Issues and Behaviors, 4th Edition.” This essential textbook from The Bookish Owl provides a comprehensive and accessible guide to the challenges facing today’s consumers, from AI and identity theft to privacy and sustainability. Discover key topics like consumer behavior, personal finance, legal rights, and the impact of marketing and advertising. With updated case studies, expanded social media coverage, and practical consumer alerts, this edition empowers students to make informed decisions in the global economy. Ideal for students in consumer sciences, this book bridges theory and practice, transforming readers into savvy consumers.
