Consumer Behavior
-33%
Availability: In Stock

Consumer Behavior

SKU: 9789353502188

Original price was: ₹1,768.00.Current price is: ₹1,768.00.

Unlock the intricacies of the Indian consumer market! This essential guide explores the core principles of consumer behavior, providing deep insights into purchase decisions and market dynamics. Discover how to effectively analyze buyer psychology and leverage these learnings for robust marketing strategies. Ideal for business professionals, marketing managers, and entrepreneurs aiming to navigate and thrive in India’s dynamic retail and e-commerce landscape. Gain a competitive edge by understanding what truly motivates the modern Indian buyer and drive your business forward.

📦 Ships in 5 business days

2 in stock

Category: Tag:

Additional information

Author

Robert M. Kaplan
Publisher
ISBN

9789353502188

Related products