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Consumerist Orientalism: The Convergence of Arab and American Popular Culture in the Age of Global Capitalism
0Original price was: ₹14,465.00.₹10,849.00Current price is: ₹10,849.00.Discover the intricate links between Arab and American popular culture within global capitalism’s reach. This vital study revisits Orientalism, offering a contemporary framework for understanding East-West cultural convergence. Examining films, soap operas, and rap music, it critically analyzes how global capitalism and postmodernism shape cultural production. Essential for students and researchers in Middle Eastern culture, globalisation, and postcolonial studies, this book illuminates the complex interplay of culture, commerce, and identity in our interconnected world.
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Consumers in Context: The BPM Research Program (Routledge Revivals)
0₹4,951.53Explore groundbreaking insights into consumer behaviour with the Behavioural Perspective Model (BPM). Gordon Foxall’s influential research challenges traditional theories by grounding consumer choice in behavioural psychology, offering a unique behaviour-based model. This seminal work delves into economic consumption, providing a fresh perspective on purchasing decisions. Essential for students and researchers in consumer research and marketing across India, this book is a must-have for understanding the modern consumer landscape. Deepen your knowledge of economic behaviour.
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Consuming Crisis: Commodifying Care and COVID-19
0Original price was: ₹6,197.00.₹4,958.00Current price is: ₹4,958.00.Explore how consumer culture profited from the COVID-19 pandemic in ‘Consuming Crisis: Commodifying Care and COVID-19’ by Francesca Sobande. This insightful book from The Bookish Owl critically examines marketing strategies that claimed to offer care while promoting consumption. Sobande dissects a range of campaigns, from fast fashion to university social media, revealing how brands construct notions of normalcy, camaraderie, and culture during times of crisis. Discover the societal significance of digital media’s role in mediating memories and work, and understand why brands cannot truly be activists. A vital read for anyone interested in marketing, digital media, and crisis capitalism.
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Consuming Scenography: The Shopping Mall as a Theatrical Experience (Performance and Design)
0Original price was: ₹11,835.00.₹8,876.00Current price is: ₹8,876.00.Discover the hidden theatricality of shopping malls as stages for commerce. This insightful exploration delves into contemporary scenography, revealing how malls use spatial design, sensory appeal, and performative elements to create immersive consumer experiences and boost profits. Learn how architecture and design converge to shape our retail journeys, from ancient markets to modern retail empires. Essential reading for designers, architects, marketing professionals, and students keen on understanding the power of performance design in shaping contemporary culture and commerce.
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CONTACT LENS COMPLICATIONS WITH ACCESS CODE 4ED (HB 2019)
0Original price was: ₹13,484.00.₹9,439.00Current price is: ₹9,439.00.Navigate the complexities of contact lens care with “Contact Lens Complications, 4th Edition.” Authored by renowned expert Professor Nathan Efron, this essential guide offers a systematic approach to identifying, understanding, and managing contact lens complications. Ideal for practitioners and students, this book features a logically organized structure, detailed illustrations, and a comprehensive quick-find index for rapid diagnosis and treatment. Discover the latest advancements, including insights from DEWS II and Meibomian Gland Dysfunction workshops, plus new chapters on Lid Wiper Epitheliopathy and Lid-Parallel Conjunctival Folds. Enhanced with over 1,500 references, 650+ illustrations, and helpful grading scales, this manual ensures an evidence-based approach to ocular health. The purchase includes an enhanced eBook for convenient access across devices.
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Contact Lens Practice
0Original price was: ₹15,885.16.₹12,708.13Current price is: ₹12,708.13.Enhance your optometry skills with the definitive guide, “Contact Lens Practice, 4th Edition.” Published by Elsevier, this essential textbook, now available at The Bookish Owl, provides comprehensive insights into the latest advancements in contact lens fitting, patient management, and clinical decision-making. Ideal for students and practitioners seeking to master contact lens care, this 496-page volume covers a wide range of topics, ensuring you stay at the forefront of ocular health. Elevate your understanding and patient outcomes with this indispensable resource. Order your copy today and deepen your expertise in contact lens practice.
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![CONTACT LENS PRINCIPLES AND PRACTICE (PB 2017) [Paperback] SINGH K](https://thebookishowl.in/wp-content/uploads/2025/04/67eff7d970c353648.jpg)
CONTACT LENS PRINCIPLES AND PRACTICE (PB 2017) [Paperback] SINGH K
0Original price was: ₹695.00.₹521.00Current price is: ₹521.00.Explore the comprehensive guide, “Contact Lens Principles and Practice” by Singh K, available at The Bookish Owl. This paperback edition (ISBN: 9789386478061) offers the latest insights and practical guidelines for contact lens professionals and students. Delve into thoroughly researched content presented in an easy-to-understand format. Enhance your knowledge of contact lens fitting, materials, and patient care. Order your copy of “Contact Lens Principles and Practice” from The Bookish Owl today and stay updated with the best practices in the field. Perfect for optometrists, ophthalmologists, and eye care specialists seeking a reliable resource.
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CONTACT LENSES 6ED (HB 2019)
0Original price was: ₹21,502.00.₹15,051.00Current price is: ₹15,051.00.Discover the definitive guide to modern optometry with CONTACT LENSES 6ED (HB 2019). This comprehensive hardcover edition, published by ELSEVIER, offers 592 pages of essential knowledge for eye care professionals and students. Published on January 1, 2019, this English-language textbook delves deep into the latest advancements, fitting techniques, and management strategies for all types of contact lenses. Ensure your practice stays current with this indispensable resource, perfect for enhancing patient care and clinical outcomes. A must-have for anyone serious about contact lens practice.
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Contact Lenses Fitting Guide
0Original price was: ₹495.00.₹396.00Current price is: ₹396.00.Looking for a practical guide to contact lens fitting? “Contact Lenses Fitting Guide” by Ajay Kumar Bhootra, available at The Bookish Owl, offers a concise yet comprehensive grounding in the fundamentals of contact lens practice. This book serves as a readily available resource for eye care practitioners, outlining sequential steps for fitting various lens types. This edition includes a new chapter on ‘Sports and Contact Lenses,’ making it relevant for modern practice. Perfect for students and practitioners seeking a quick reference. Grab your copy of 9789356963191 today and enhance your contact lens expertise!
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CONTACT LENSES IN OPHTHALMIC PRACTICE
0Original price was: ₹11,299.00.₹7,344.00Current price is: ₹7,344.00.Discover essential insights into ‘Contact Lenses in Ophthalmic Practice’ by Springer, a comprehensive guide for eye care professionals. This 2004 edition provides in-depth knowledge crucial for diagnosing, managing, and prescribing contact lenses. Ideal for ophthalmologists, optometrists, and students, this paperback delves into the latest techniques and considerations in contact lens fitting and patient care. Enhance your expertise with this authoritative resource, perfect for building a successful ophthalmic practice. Available now at The Bookish Owl for professionals seeking to stay at the forefront of eye care. Explore the future of contact lens technology and patient outcomes.
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Containing Missile Proliferation: Strategic Technology, Security Regimes, and International Cooperation in Arms Control
0Original price was: ₹20,383.00.₹15,287.00Current price is: ₹15,287.00.Master strategic technology and arms control with this vital study on missile proliferation. Dinshaw Mistry critically examines the Missile Technology Control Regime (MTCR), revealing why limiting technology transfer alone yields mixed results. Gain essential insights into the regional pressures and global dynamics shaping nations’ missile decisions. Discover practical strategies for strengthening international cooperation and enhancing global security. A must-read for Indian scholars, defense professionals, and policymakers navigating complex Asian security landscapes and India’s critical position in global arms control.
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Containing Nationalism
0₹3,096.62Unravel the complexities of nationalism, the world’s most potent source of political conflict and violence. This insightful analysis offers a unified theoretical explanation for nationalist dynamics across history and geography, explaining how inequality and state governance shape national identity and sovereignty demands. Discover why direct rule fuels nationalism and how indirect rule offers a path to containment. Essential reading for students of political science, sociology, and international relations in India, this book provides crucial insights into managing nationalist sentiments and preventing conflict.
