Consumer Perception & Buying Behaviour: Handbook of Online Grocery and Frozen Foods Cases
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Consumer Perception & Buying Behaviour: Handbook of Online Grocery and Frozen Foods Cases

SKU: 9789390660353

Original price was: ₹1,250.00.Current price is: ₹938.00.

Decode India’s evolving online grocery and frozen food landscape with this insightful handbook. Explore critical consumer perception and buying behaviour trends through practical case studies tailored for the Indian market. Essential for e-commerce professionals, marketers, and business strategists, this guide illuminates the purchasing decisions driving India’s digital food retail revolution. Gain a competitive edge by understanding the unique habits of Indian online shoppers in this dynamic sector.

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Description

  • Publisher : Satish Serial Publishing House (1 January 2021)
  • Language : English
  • ISBN-10 : 9390660351
  • ISBN-13 : 978-9390660353
  • Item Weight : 1 kg
  • Dimensions : 24 x 16 x 2 cm
  • Country of Origin : India

Additional information

Author

Jyoti Kachroo
Publisher

Satish Serial Publishing House
ISBN

9789390660353

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