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Combo Books – Marketing Management, (16th Edition) + Marketing Management: Indian Cases, (2nd Edition) | Set of 2 Books | MBA & Business Enthusiast | – Pearson
0₹1,400.00Elevate your marketing acumen with this indispensable two-book combo, featuring Philip Kotler’s 16th edition of Marketing Management and a comprehensive collection of Indian case studies. Explore cutting-edge concepts from AI and e-commerce, expertly applied through real-world examples and insightful analyses of leading Indian brands like MTR, Taj Hotels, and Fevicol. This set is a must-have for MBA students and business professionals aiming to master marketing strategies for success in the vibrant Indian market. Develop actionable insights and a competitive edge with practical frameworks.
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Marketing Management, 16e
0₹1,180.00Master contemporary marketing strategies with the definitive guide for India’s dynamic business landscape. This essential 16th edition, co-authored by Indian academician G. Shainesh, delves into digitalization, e-commerce, social media, and AI, offering crucial insights for evolving business models. Explore over 55 in-depth case studies featuring leading Indian brands like Reliance Jio, Amul, and Asian Paints, alongside new-age businesses, illustrating cutting-edge marketing principles. An indispensable resource for MBA students and marketing professionals seeking to craft successful campaigns and drive business growth in India.
