Combo Books – Marketing Management, (16th Edition) + Marketing Management: Indian Cases, (2nd Edition) | Set of 2 Books | MBA & Business Enthusiast | – Pearson

Name: Combo Books – Marketing Management, (16th Edition) + Marketing Management: Indian Cases, (2nd Edition) | Set of 2 Books | MBA & Business Enthusiast | - Pearson
SKU: 9789361594700
Price: 1330.00 INR
Availability: OutOfStock
Author: Philip Kotler

SKU: 9789361594700

Original price was: ₹1,330.00.Current price is: ₹1,330.00.

Elevate your marketing acumen with this indispensable two-book combo, featuring Philip Kotler’s 16th edition of Marketing Management and a comprehensive collection of Indian case studies. Explore cutting-edge concepts from AI and e-commerce, expertly applied through real-world examples and insightful analyses of leading Indian brands like MTR, Taj Hotels, and Fevicol. This set is a must-have for MBA students and business professionals aiming to master marketing strategies for success in the vibrant Indian market. Develop actionable insights and a competitive edge with practical frameworks.

Out of stock

Category: Higher Education Textbooks Tag: G.Shainesh Philip Kotler