Additional information
| Author | Philip Kotler |
|---|---|
| Publisher | |
| ISBN | 9789356062665 |
Availability: Out of Stock
Marketing Management, 16e
SKU: 9789356062665
Original price was: ₹1,180.00.₹944.00Current price is: ₹944.00.
Master contemporary marketing strategies with the definitive guide for India’s dynamic business landscape. This essential 16th edition, co-authored by Indian academician G. Shainesh, delves into digitalization, e-commerce, social media, and AI, offering crucial insights for evolving business models. Explore over 55 in-depth case studies featuring leading Indian brands like Reliance Jio, Amul, and Asian Paints, alongside new-age businesses, illustrating cutting-edge marketing principles. An indispensable resource for MBA students and marketing professionals seeking to craft successful campaigns and drive business growth in India.
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