• -20% Marketing Management -- Global Edition

    Marketing Management — Global Edition

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    Master marketing with Marketing Management — Global Edition (17th Edition), the definitive guide for students. This essential textbook provides comprehensive frameworks and real-world insights to create and implement winning marketing strategies. Ideal for understanding key decisions faced by marketing and top management, it expertly balances organizational needs with market opportunities. Building on its legacy, the 17th Edition integrates classic concepts with crucial updates on emerging trends like AI and new business models. Equip yourself with the knowledge to excel in today’s dynamic business landscape. Discover the gold standard in marketing education at The Bookish Owl and elevate your academic and professional journey.

    Original price was: ₹7,432.82.Current price is: ₹5,946.26.
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  • -6% Marketing Management

    Marketing Management, 16e

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    Master contemporary marketing strategies with the definitive guide for India’s dynamic business landscape. This essential 16th edition, co-authored by Indian academician G. Shainesh, delves into digitalization, e-commerce, social media, and AI, offering crucial insights for evolving business models. Explore over 55 in-depth case studies featuring leading Indian brands like Reliance Jio, Amul, and Asian Paints, alongside new-age businesses, illustrating cutting-edge marketing principles. An indispensable resource for MBA students and marketing professionals seeking to craft successful campaigns and drive business growth in India.

    Original price was: ₹1,003.00.Current price is: ₹1,003.00.
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