Marketing Management -- Global Edition
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Marketing Management — Global Edition

SKU: 9781292462714

Original price was: ₹7,959.00.Current price is: ₹6,367.00.

Master marketing with Marketing Management — Global Edition (17th Edition), the definitive guide for students. This essential textbook provides comprehensive frameworks and real-world insights to create and implement winning marketing strategies. Ideal for understanding key decisions faced by marketing and top management, it expertly balances organizational needs with market opportunities. Building on its legacy, the 17th Edition integrates classic concepts with crucial updates on emerging trends like AI and new business models. Equip yourself with the knowledge to excel in today’s dynamic business landscape. Discover the gold standard in marketing education at The Bookish Owl and elevate your academic and professional journey.

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Description

  • ISBN-10: 129246271X
  • ISBN-13: 978-1292462714
  • Edition: 17th
  • Publisher: Pearson Education Limited
  • Publication date: 14 October 2025
  • Language: English
  • Dimensions: 21.6 x 2 x 27.5 cm
  • Print length: 552 pages

Additional information

Author

Alexander Chernev
Publisher

Pearson Education Limited
ISBN

9781292462714

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