• -20% Marketing for Hospitality and Tourism, Global Edition

    Marketing for Hospitality and Tourism, Global Edition

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    A comprehensive guide to marketing strategies and practices in the hospitality and tourism industries. This global edition covers contemporary marketing approaches, consumer behavior, and digital strategies tailored for hotels, restaurants, and travel businesses.

    Original price was: ₹9,204.00.Current price is: ₹7,363.00.
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  • -20% Marketing ISE

    Marketing ISE

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    Marketing ISE is a comprehensive textbook by Dhruv Grewal and Michael Levy that covers fundamental and advanced marketing principles. Published by McGraw Hill, this International Student Edition provides practical insights into modern marketing strategies and consumer behavior.

    Original price was: ₹3,495.00.Current price is: ₹2,796.00.
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  • -20% MARKETING ISSUES IN SMES: CASES FROM INDIA

    MARKETING ISSUES IN SMES: CASES FROM INDIA

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    A comprehensive guide examining marketing challenges and strategies specific to small and medium enterprises in India. This case study collection provides practical insights into real-world marketing issues faced by SMEs.

    Original price was: ₹615.00.Current price is: ₹492.00.
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  • -20% MARKETING MANAGEMENT, 6TH EDITION

    MARKETING MANAGEMENT, 6TH EDITION

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    Marketing Management, 6th Edition by Rajan Saxena is a comprehensive guide to modern marketing principles and practices. This McGraw-Hill publication covers essential concepts for understanding consumer behavior, market strategy, and brand management.

    Original price was: ₹1,299.00.Current price is: ₹1,039.00.
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  • -20% Marketing Management: A Customer-Centric Approach

    Marketing Management: A Customer-Centric Approach

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    A comprehensive guide to modern marketing management that emphasizes customer-centric strategies and principles. This book by Selnes and Lanseng provides practical frameworks for building sustainable competitive advantages through deep customer understanding.

    Original price was: ₹7,363.00.Current price is: ₹5,890.00.
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  • -20% MARKETING MGMT & HUMAN RESOURCE MGMT

    MARKETING MGMT & HUMAN RESOURCE MGMT

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    A comprehensive guide to marketing management and human resource management principles. This book by Harsh Verma E combines practical strategies with theoretical frameworks for modern business professionals.

    Original price was: ₹495.00.Current price is: ₹396.00.
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  • -25% Marketing Myopia

    Marketing Myopia

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    Marketing Myopia is a seminal Harvard Business Review classic that challenges companies to think beyond their immediate products and focus on customer needs. This influential essay reveals why businesses fail when they lose sight of their true purpose in the marketplace.

    Original price was: ₹499.00.Current price is: ₹374.00.
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  • -20% Marketing Research | e

    Marketing Research | e

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    Marketing Research by P. Sathyapriya is a comprehensive guide to understanding market dynamics and consumer behavior. Published by Dreamtech Press, this non-fiction work provides essential methodologies and frameworks for conducting effective marketing research.

    Original price was: ₹449.00.Current price is: ₹359.00.
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  • -20% Marketing Research, 13ed (An Indian Adaptation)

    Marketing Research, 13ed (An Indian Adaptation)

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    Marketing Research, 13th Edition (Indian Adaptation) is a comprehensive guide to market research methodologies and applications. This textbook combines global perspectives with Indian market insights, making it essential for students and professionals in marketing.

    Original price was: ₹1,125.00.Current price is: ₹900.00.
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  • -20% Marketing Research, Global Edition

    Marketing Research, Global Edition

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    Marketing Research, Global Edition provides a comprehensive guide to conducting effective marketing research in today’s global marketplace. This practical resource equips students and professionals with essential methods and tools for collecting and analyzing consumer insights.

    Original price was: ₹9,993.00.Current price is: ₹7,994.00.
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  • -20% Marketing Strategy & Management: Fairness and Trust in the Workplace

    Marketing Strategy & Management: Fairness and Trust in the Workplace

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    This book explores the intersection of marketing strategy and workplace management with a focus on building fairness and trust. Diane M. Phillips provides practical insights for creating ethical business environments that foster employee engagement and organizational success.

    Original price was: ₹8,283.00.Current price is: ₹6,627.00.
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  • -20% Marketing Strategy and Competitive Positioning ,8ed

    Marketing Strategy and Competitive Positioning ,8ed

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    Marketing Strategy and Competitive Positioning, 8th Edition, provides comprehensive insights into developing effective marketing strategies and gaining competitive advantage in modern markets. This authoritative guide combines theoretical frameworks with practical applications for business success.

    Original price was: ₹1,160.00.Current price is: ₹928.00.
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