Description
Marketing Issues in SMEs: Cases from India is a specialized resource that delves into the unique marketing challenges confronted by small and medium-sized enterprises operating within the Indian business landscape. Through carefully curated case studies, the authors Pandey and Singh present real-world scenarios that illustrate the complexities of marketing management in resource-constrained environments.
This book addresses critical issues such as market positioning, customer acquisition, brand building, digital transformation, and competitive strategy specific to Indian SMEs. Each case study provides practical frameworks and solutions that business owners, marketing professionals, and students can apply to their own organizational contexts.
Published by Pearson Education India, this non-fiction work combines theoretical concepts with practical applications, making it an invaluable resource for understanding the intersection of marketing strategy and SME operations in emerging markets.
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