Description
Marketing ISE by Dhruv Grewal and Michael Levy is an essential resource for students and professionals seeking to understand contemporary marketing practices. This McGraw Hill publication combines theoretical frameworks with real-world applications, addressing core marketing concepts including market segmentation, product development, pricing strategies, and promotional tactics.
The text explores how organizations identify and satisfy customer needs through integrated marketing communications and strategic planning. Readers will gain insights into digital marketing, brand management, and customer relationship management in today’s competitive business environment. With case studies, examples, and practical exercises, this textbook equips learners with actionable knowledge applicable across various industries and market contexts.
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