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Advertising & Brand Building: Principles & Case Studies
0₹444.50Master modern advertising and brand building in India’s vibrant market. This essential guide offers critical principles and insightful case studies, drawing from research by Indian scholars. Navigate the complexities of attracting and retaining consumers, understand evolving marketing strategies, and build enduring brands. Ideal for business students and marketing professionals seeking to excel in today’s competitive landscape, this book provides practical knowledge for impactful brand promotion and success.
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ADVERTISING AND INTEGRATED BRAND PROMOTION
0Original price was: ₹16,816.55.₹15,134.90Current price is: ₹15,134.90.Master the dynamic world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This essential guide from The Bookish Owl delves into the art and science of building strong brands through strategic promotion. Explore cutting-edge insights, from social media trends to globalization, and understand how careful planning and hard work drive impactful advertising campaigns. This edition seamlessly blends advertising strategy and theory with practical application, showcasing contemporary ads and industry developments. Discover the process of an advertising agency and bring concepts to life with dynamic visuals and hands-on practice. Perfect for students and professionals seeking to excel in integrated brand promotion.
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ADVERTISING AND PROMOTION
0Original price was: ₹7,461.70.₹6,715.53Current price is: ₹6,715.53.Unlock the secrets of modern marketing with “Advertising and Promotion, Fifth Edition.” This essential textbook from The Bookish Owl offers a comprehensive guide to advertising and promotional communications, uniquely framed from the perspective of advertising agencies. Dive deep into interdisciplinary insights, blending business, socio-cultural, media studies, and consumer culture theory. Fully updated with new chapters on Social Media and Digital Advertising, this edition critically examines the impact of COVID-19, the evolving role of agencies in the post-digital era, and the rise of influencer marketing. Featuring vibrant visuals, new case studies, and up-to-date research, it’s the perfect resource for students and professionals seeking a cutting-edge understanding of advertising strategies and career paths. Enhance your knowledge and boost your career with this indispensable guide.
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Advertising and Promotion: An Integrated Marketing Communications
0Original price was: ₹1,505.00.₹1,505.00Current price is: ₹1,505.00.Drive impactful advertising and promotion strategies with this vital guide to Integrated Marketing Communications. Delve into international market segmentation, effective public relations in developing economies, and cutting-edge e-detailing for pharmaceutical marketing. Explore the vast landscape of digital marketing, including its opportunities and challenges, and master promotion in health services. An indispensable resource for marketing professionals, researchers, and management students in India seeking to understand consumer behaviour and build strong brand identities.
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Advertising and Promotion: An Integrated Marketing Communications Perspective| 12th Edition
0Original price was: ₹1,175.00.₹1,116.25Current price is: ₹1,116.25.Discover the latest in marketing communications with “Advertising and Promotion: An Integrated Marketing Communications Perspective, 12th Edition” from The Bookish Owl. This essential textbook provides a comprehensive overview of the dynamic field of IMC, with a strong focus on advertising. Updated to reflect the latest industry shifts, this edition prominently features digital and social media strategies, including discussions on influencers, programmatic buying, and AR. Explore new chapter openers with relevant case studies, Indian perspectives tailored for local markets, and IMC insights addressing generational marketing shifts and the challenges of discount strategies. This updated text is your guide to understanding the evolving promotional mix in today’s competitive landscape.
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ADVERTISING AND SALES PROMOTION, 1ST EDITION
0Original price was: ₹8,628.55.₹7,765.70Current price is: ₹7,765.70.Dive into the dynamic world of advertising with ADVERTISING AND SALES PROMOTION, 1ST EDITION. This comprehensive guide, perfect for aspiring marketers and business enthusiasts, offers a deep dive into the core principles and practices of modern advertising. Explore the critical social, ethical, and legal dimensions, understand historical influences, and master strategic media decision-making within integrated marketing communications. The book covers essential techniques across print, broadcast, and digital media, showcasing how to effectively reach target audiences and boost consumer awareness. Featuring engaging ads, exhibits, and photographs, this text provides a solid grasp of current advertising challenges and opportunities. Prepare for an exciting career in promotion and marketing with ADVERTISING AND SALES PROMOTION from The Bookish Owl.
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Advertising For Dummies, 2ed
0Original price was: ₹959.00.₹911.05Current price is: ₹911.05.Unlock the secrets to impactful advertising with “Advertising For Dummies, 2nd Edition” from The Bookish Owl. This essential guide demystifies creating advertising campaigns that drive customer acquisition and boost your business revenue. Learn to maximize your marketing budget, ensuring your message resonates with your target audience even on a shoestring. Discover practical strategies and expert insights to make your ads shine, transforming beer-level budgets into champagne-like results. Perfect for entrepreneurs, small business owners, and aspiring marketers, this book provides clear, actionable advice to elevate your brand and achieve your business goals. Get your copy today and start crafting campaigns that convert.
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Advertising in Mena Goes Digital
0₹13,809.80Unlock the secrets of digital advertising evolution in the dynamic MENA region. This essential guide delves into how digital media and communication technologies are reshaping creative advertising solutions. Explore key case studies from global brands, understand the impact of cultural nuances like humor and religion, and analyze political advertising and digital activism. Essential for marketing professionals and advertising students, it offers deep insights into international digital marketing strategies and digital transformation in complex markets, providing valuable lessons for global brand communication.
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Advertising in the Digital Age: Theories and Practices
0Original price was: ₹5,053.50.₹4,548.15Current price is: ₹4,548.15.Unlock the secrets of modern marketing with “Advertising in the Digital Age: Theories and Practices.” This essential guide from The Bookish Owl dissects the pervasive influence of online advertising, from Netflix and Instagram to Google searches. Discover how advertisers leverage big data, AI, and influencers to target you specifically. Unlike traditional methods, digital advertising offers a dynamic landscape. This book provides a comprehensive understanding of contemporary media, distinguishing online from offline models. Explore diverse advertising types, their profound impact on consumer behavior, and potential harms. Blending theory with real-world application, it’s the perfect resource for students and professionals in advertising, digital media, and communication, offering a clear view into promotional media industries.
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Advertising Management (9789391187828)
0Original price was: ₹2,450.00.₹2,450.00Current price is: ₹2,450.00.Master the principles and practices of effective advertising management with this comprehensive Indian textbook. Written in lucid, conversational language, it systematically blends core theories and modern models, offering clear insights into advertising concepts and their practical applications. This book is an essential resource for MBA, M.Com, and B.B.M. students pursuing marketing and business studies in India. Professionals will also find it an invaluable reference for navigating the dynamic advertising landscape. Gain strategic clarity and boost your career with this indispensable guide to advertising strategy and execution.
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Advertising Management, 5e
0Original price was: ₹950.00.₹902.50Current price is: ₹902.50.Discover the latest insights in advertising with “Advertising Management, 5e” from Pearson Education. This comprehensive textbook, updated in October 2022, is an essential resource for students and professionals alike. Covering all facets of advertising strategy, planning, and execution, it provides a deep dive into consumer behavior, media planning, creative development, and digital advertising. Enhance your understanding of this dynamic field with case studies and practical examples. Perfect for marketing courses and anyone looking to master the art and science of advertising. Get your copy of this indispensable guide for the 5th edition today at The Bookish Owl and elevate your advertising expertise.
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ADVERTISING MEDIA PLANNING, 7TH EDN
0Original price was: ₹2,125.00.₹1,955.00Current price is: ₹1,955.00.Master the art of advertising media planning with the industry-standard “Advertising Media Planning, 7th Edition.” For over 30 years, this essential guide has empowered media planners to build effective campaigns. This updated edition dives deep into the latest digital advancements and the crucial ‘three screens’ of video, equipping you to leverage new technologies and create impactful brand strategies across all media. Learn to craft optimal budgets, integrate traditional platforms like TV, radio, and print with cutting-edge digital forms such as organic and sponsored Google search, digital out-of-home video, and mobile media. Discover new measurement technologies and cross-media planning techniques. Whether you’re a seasoned professional or aspiring to be one, this book provides the foundational knowledge and modern insights needed to thrive in today’s dynamic media landscape. Navigate the new frontier of media planning with confidence and creativity.
