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Advertising Menswear: Masculinity and Fashion in the British Media since 1945 (Dress and Fashion Research)
0₹12,381.20Uncover the fascinating journey of menswear advertising and evolving masculinity in British media since 1945. This pioneering study meticulously examines print, television, and cinema publicity, revealing how fashion promotion mirrored affluent post-war eras, youth cultures, and significant social transformations. Delve into consumer psychology, target audiences, and the representation of gender, race, and class. From classic suits to denim, understand how advertising defined men’s fashion and identity. An indispensable resource for fashion students, media studies scholars, and anyone passionate about cultural studies and advertising history in India.
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ADVERTISING, 4TH EDN
0Original price was: ₹1,160.00.₹1,102.00Current price is: ₹1,102.00.Discover the foundational principles of effective marketing with “Advertising, 4th Edition” from The Bookish Owl. This comprehensive guide delves into the art and science of creating impactful advertising campaigns. Perfect for students, marketing professionals, and business owners, this essential textbook covers the latest strategies, consumer behavior insights, and media planning techniques. Explore case studies and practical applications that illuminate the dynamic world of advertising. Whether you’re looking to understand advertising theory or implement real-world tactics, this 4th edition provides the knowledge needed to succeed in today’s competitive marketplace. Enhance your marketing expertise with this indispensable resource from Pearson Education India.
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Advertising, Brand and Consumer Behaviour (The Indian Context), Ist Edition | with conceptual view of marketing practices
0Original price was: ₹530.00.₹503.50Current price is: ₹503.50.Discover the essence of marketing with ‘Advertising, Brand and Consumer Behaviour (The Indian Context)’. This unique book from The Bookish Owl redefines understanding by exploring consumer behavior through relatable Indian advertisements and leading brands. Ideal for students and working professionals, it offers a conceptual view of marketing practices, connecting theory to real-world application. Unravel branding strategies, analyze advertising campaigns, and grasp complex concepts with clarity. Perfect for business school students and anyone aspiring to enhance their marketing knowledge beyond the superficial, this insightful guide provides a fresh perspective on the Indian consumer landscape and marketing dynamics.
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Advertising, Selling & Promotion
0Original price was: ₹910.00.₹864.50Current price is: ₹864.50.Discover essential strategies in “Advertising, Selling & Promotion” by Pearson Education. This comprehensive guide, published January 1, 2020, is your key to mastering the art and science of marketing. Delve into effective advertising techniques, persuasive selling tactics, and innovative promotional campaigns to boost your business. Whether you’re a student, marketing professional, or entrepreneur, this 656-page English edition offers invaluable insights and practical applications. Enhance your understanding of consumer behavior and learn how to create impactful messages that drive sales. A must-have resource for anyone looking to excel in the competitive world of commerce. Get your copy from The Bookish Owl today.
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Advice on the Art of Governance: Mau`izah-i Jahangiri of Muhammad Baqir: An Indo-Islamic Mirror for Princes (SUNY series in Near Eastern Studies)
0Original price was: ₹5,483.20.₹5,483.20Current price is: ₹5,483.20.Unlock the wisdom of Mughal governance and statecraft with this profound Indo-Islamic text. Penned by a 17th-century noble, it offers timeless advice on ruling, justice, and managing society, delving into the political thought of Mughal India. Explore insights into the ruler’s duties, state complexities, and the skills vital for effective leadership. Dr. Alvi’s introduction provides a thematic analysis of “Mirrors for Princes” literature. Essential reading for students and scholars of Indian history, Islamic political thought, and South Asian studies seeking a deeper understanding of historical governance.
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Advocacy from A to Z (A to Z Series)
0Original price was: ₹3,609.30.₹3,320.55Current price is: ₹3,320.55.Unlock the power of advocacy in education with ‘Advocacy from A to Z’ by The Bookish Owl. This essential guide is designed for teachers and leaders navigating today’s complex educational landscape. Discover how to effectively engage with influential stakeholders—from parents and unions to legislators and policymakers—who shape your school and students’ futures. Divided into 26 alphabetized chapters, this book offers practical, school-based examples and actionable strategies for becoming a successful education advocate. Learn to shape your message, reach the right people at the right time, and amplify your voice to champion student success. Empower yourself to make a difference in education.
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Ælfrician Homilies and Varia: Editions, Translations, and Commentary
0Original price was: ₹12,688.00.₹12,688.00Current price is: ₹12,688.00.Explore the rich spiritual and intellectual heritage of early medieval England with Ælfric’s influential homilies and varia. This definitive academic edition features rare Old English texts, expertly translated, alongside insightful commentary. Delve into sermons brimming with moral guidance, captivating narratives, and profound theological depth, offering unique access to Anglo-Saxon thought. Essential for scholars, university students of English literature and history, and academic libraries across India seeking vital medieval writings. Enhance your studies with these foundational historical and religious texts.
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Aero Engine Combustor Casing: Experimental Design and Fatigue Studies
0₹15,960.00Explore the intricate world of aero engine technology with “Aero Engine Combustor Casing: Experimental Design and Fatigue Studies” by Sashi Kanta Panigrahi. This essential resource, ISBN 9781138032835, delves into the experimental design and fatigue analysis crucial for optimizing combustor casing performance. Perfect for aerospace engineers, researchers, and students, this book offers valuable insights into improving engine reliability and efficiency. Discover cutting-edge techniques and methodologies vital for advancing aero engine technology. Find “Aero Engine Combustor Casing” at The Bookish Owl and enhance your understanding of this complex field.
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AEROBIOLOGY THE TOXICOLOGY OF AIRBORNE PATHOGENS AND TOXINS
0Original price was: ₹21,229.40.₹13,799.11Current price is: ₹13,799.11.Explore the critical field of Aerobiology with ‘The Toxicology of Airborne Pathogens and Toxins’. This essential book, published by RSC Publishing, delves into the complex world of inhaled biological agents and toxins, providing in-depth knowledge for researchers, environmental scientists, and public health professionals. Understand the mechanisms, risks, and control strategies associated with airborne pathogens and toxins. Essential reading for anyone involved in air quality, infectious diseases, and toxicology. Discover crucial insights into protecting health from the unseen threats in our air. Available in new hard-cover and paper-back editions from The Bookish Owl.
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Aerodynamics for Engineering Students
0Original price was: ₹10,591.00.₹9,531.90Current price is: ₹9,531.90.Master the principles of flight with Aerodynamics for Engineering Students, Eighth Edition. This essential textbook from The Bookish Owl offers clear explanations of fundamental concepts and a robust introduction to aerodynamic theory. Revised for enhanced student learning, this edition features reorganized content, new real-world examples, and expanded ‘aerodynamics around us’ boxes for practical context. Dive into modern computational methods, including MATLAB, with increased coverage and application. Ideal for engineering students seeking a comprehensive understanding of aerodynamics, this book is your key to unlocking the science behind flight. Explore the latest advancements in aerodynamic principles with this definitive guide.
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Aerodynamics of Low Reynolds Number Flyers
0Original price was: ₹5,595.35.₹4,476.28Current price is: ₹4,476.28.Explore the fascinating world of low Reynolds number aerodynamics with “Aerodynamics of Low Reynolds Number Flyers” from The Bookish Owl. This essential guide delves into the flight mechanics of natural flyers like birds and insects, and man-made Micro Air Vehicles (MAVs). Covering fixed and flapping wings, the book examines scaling laws, structural flexibility, airfoil shapes, and unsteady flapping wing aerodynamics. Understand the crucial interplay between flapping kinematics and key dimensionless parameters such as Reynolds number and Strouhal number. Discover various unsteady lift enhancement mechanisms, including leading-edge vortex, rapid pitch-up, wake capture, and clap-and-fling. Perfect for biologists and aerospace engineers interested in avian flight, insect flight, and advanced MAV design.
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AERODYNAMICS OF WIND TURBINES, 3RD EDITION
0Original price was: ₹1,495.00.₹1,420.25Current price is: ₹1,420.25.Unlock the secrets of efficient wind turbine design with ‘Aerodynamics of Wind Turbines, 3rd Edition’, the definitive guide for engineers and students. This extensively updated text delves into crucial aspects like structural dynamics and advanced control systems, including practical guidance for designing pitch and torque regulators. Explore new chapters covering vertical axis wind turbines (VAWTs), performance at extreme wind speeds, and lifetime calculations. Master fundamental theories such as the blade element momentum method and understand the complex interplay of aeroelasticity, eigenmodes, and dynamic behavior. Essential for anyone involved in the design and verification of modern wind energy systems, this book provides the knowledge to analyze vibrations, time-varying loads, and real-world case studies.
