• Customer Life Time Value

    Customer Life Time Value

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    Unlock lasting business growth with comprehensive insights into Customer Lifetime Value (CLV). This essential guide explores measuring CLV to enhance marketing effectiveness, foster customer loyalty, and build strong customer equity. Discover practical metrics for diverse scenarios, understand customer profitability challenges, and master the implementation of customer-centric strategies across B2B and B2C markets. Perfect for Indian students, educators, researchers, and professionals seeking to make informed business decisions and improve marketing ROI. Elevate your strategy with a focus on maximizing customer value for sustained success.

    1,436.00
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  • Customer Relationship Management in Indian Banking Industry

    Customer Relationship Management in Indian Banking Industry

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    Master Customer Relationship Management (CRM) in the dynamic Indian banking sector. This essential guide explores how Indian banks can strategically leverage CRM to enhance customer retention, boost profitability, and overcome evolving industry challenges. Gain critical insights into building a customer-centric organization amidst increasing competition. Essential reading for banking professionals, students, and stakeholders seeking to understand customer management strategies for success in India’s financial landscape.

    928.00
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  • Customer to Human (HB): The CX Factor in Modern Business

    Customer to Human (HB): The CX Factor in Modern Business

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    Unlock unparalleled **business growth** by mastering the **Customer Experience (CX)**. Drawing from extensive industry insights, this book reveals how to foster **customer centricity** in **modern business**. Discover actionable strategies, emerging trends, and invaluable stories that transform customer interactions into your most vital asset. Whether you lead a burgeoning **startup** or an established enterprise in India, gain the knowledge to build lasting customer loyalty. It’s an essential guide for Indian professionals seeking to elevate their business by truly understanding and valuing their customers.

    599.00
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  • Cut the Crap and Jargon : Lessons from t: Lessons from the Start-up Trenches

    Cut the Crap and Jargon : Lessons from t: Lessons from the Start-up Trenches

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    Unlock the secrets to success in India’s booming startup scene. Shradha Sharma, the visionary behind YourStory, delivers “Cut the Crap and Jargon”—a no-nonsense guide packed with real-world lessons from the front lines of entrepreneurship. This book is essential reading for aspiring Indian founders and seasoned business leaders, offering candid advice on navigating challenges, mastering growth strategies, and cutting through industry jargon. Gain practical insights from India’s leading startup journeys and build your venture with clarity and confidence. Essential for anyone serious about startup India.

    499.00
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  • Cyber Crisis Management

    Cyber Crisis Management

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    Navigate India’s escalating cyber threats with essential crisis management strategies. As big data volumes surge and cyber incidents become frequent, safeguarding your organisation is paramount. This comprehensive primer equips Indian corporate houses, IT professionals, and individuals with actionable strategies to tackle data breaches and manage online security. Delving into the entire crisis-management cycle, it provides essential guidance to assess effectiveness and mitigate irreparable loss from the dynamic threat landscape. A must-read for robust cyber risk management in the Indian digital ecosystem.

    699.00
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  • Dairy Cooperatives and Tribal Development

    Dairy Cooperatives and Tribal Development

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    Explore the transformative power of dairy cooperatives in India’s tribal development. This essential book by R.V. Singh offers a deep dive into how cooperative societies drive socio-economic upliftment for tribal communities, analyzing challenges and successes. It’s a vital resource for researchers, policymakers, students of rural management, and anyone interested in India’s rural economy and tribal welfare. Gain critical insights into fostering sustainable growth and empowering marginalized populations through effective cooperative models.

    690.00
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  • Data Acquisition and Analysis in Fisheries

    Data Acquisition and Analysis in Fisheries

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    Master the art of fisheries data acquisition and analysis with this comprehensive guide. Essential for Indian researchers, environmental managers, and students, it covers state-of-the-art techniques, from acoustic surveys and remote sensing to AI, alongside traditional sampling methods. Gain expertise in gathering precise fish population data, ensuring data quality, and implementing robust data management strategies. This authoritative resource is your key to advancing effective fisheries research and sustainable resource management in India.

    3,196.00
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  • Day Trading QuickStart Guide: The Simplified Beginner's Guide to Winning Trade Plans

    Day Trading QuickStart Guide: The Simplified Beginner’s Guide to Winning Trade Plans, Conquering the Markets, and Becoming a Successful Day Trader (QuickStart Guides™ – Finance)

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    Ready to master day trading in India? This simplified beginner’s guide unlocks the secrets to conquering financial markets. Learn to craft winning trade plans, develop essential trading strategies, and build the discipline of a successful day trader. Whether you’re new to the Indian stock market or looking to refine your approach, this book offers clear, actionable steps. Gain the confidence to navigate volatile markets and start your journey towards profitable trading. Essential for every aspiring Indian trader seeking market success.

    699.00
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  • Dead Ringers: How Outsourcing Is Changing the Way Indians Understand Themselves

    Dead Ringers: How Outsourcing Is Changing the Way Indians Understand Themselves

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    Uncover the fascinating transformation of professional identity within India’s booming outsourcing sector. Shehzad Nadeem’s deep dive explores the world of call center employees trained for mimicry, asking how performing foreign personas affects their sense of self. This compelling account reveals the psychological shifts and cultural nuances of a workforce mirroring Western workers. Essential for understanding contemporary Indian professionals and the complex relationship between work, culture, and self-perception in the globalized era. A must-read for anyone interested in modern India’s evolving workforce.

    2,160.67
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  • Debt Management in India

    Debt Management in India

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    Master India’s financial challenges with this essential analysis of **debt management in India**. Explore the profound implications of rising **public debt in India**, detailing domestic debt’s effect on consumption, monetised debt’s impact on prices, and the crucial separation of debt and monetary management. Drawing on data from 1951-2017, this book offers deep insights into **India’s economic policy**, the government securities market, and the intricate relationship between debt and growth. An indispensable resource for economists, policymakers, and students keen on understanding India’s fiscal future and achieving sustainable economic development.

    1,050.00
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  • Decent Work: Insights From India's IT Industry

    Decent Work: Insights From India’s IT Industry

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    Explore the critical concept of “Decent Work” within India’s dynamic IT sector. This essential read offers an empirical analysis of work conditions for Indian IT employees, challenging common perceptions. Discover surprising data on job satisfaction, work-life balance, and employment standards across the Indian IT industry. Gain valuable insights into the labor market, employment conditions, and policy implications. A must-read for IT professionals, HR managers, and anyone invested in the future of work in India, providing a pragmatic, data-driven perspective on what truly constitutes decent employment.

    795.00
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  • Decisions

    Decisions, Technology and Organization

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    Master large-scale technology projects with this insightful analysis of organizational decisions. Delve into the critical gap between project optimism and actual human, economic, or environmental costs. This book offers a multi-disciplinary approach, integrating decision theory, public administration, and strategic project management with detailed case study analyses. Essential for professionals and students in India aiming to navigate project complexities, understand operational impacts, and enhance strategic management capabilities for greater success.

    11,800.00
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