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CREATING POWERFUL BRANDS, 4TH EDN
0₹805.50Unlock the secrets to creating powerful brands with this definitive guide to brand management. Essential for Indian business and marketing students, this updated 4th edition offers the latest thinking and best practices in branding. Packed with over 50 real marketing campaigns, it vividly illustrates how branding theories are implemented in practice. Gain a clear understanding of brand strategy and build impactful brands. A must-read for students and professionals seeking to excel in today’s dynamic market.
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Creating Signature Stories
0₹499.00Master the art of powerful brand storytelling and unlock business growth with this essential guide. Learn to craft compelling, authentic narratives that capture attention, build deeper customer connections, and inspire action across digital platforms. This book is a must-have for Indian marketing professionals, entrepreneurs, and leaders seeking to refine their communication strategy and strengthen brand identity. Discover practical insights and case studies on leveraging impactful stories for persuasive messaging, employee engagement, and lasting brand success in today’s competitive market.
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Creating the Customer Driven Library: Building on the Bookstore Model: Building On the Bookstore Model (Reprint)
0₹743.75Boost your library’s appeal and patron engagement with proven customer service strategies. This guide reveals how to apply the successful bookstore model to create a truly customer-driven library. Discover practical how-to tips for effective library marketing, enhancing user experience, and showcasing resources to attract and retain more visitors. Essential for Indian librarians, library science students, and professionals aiming to revitalize library services and drive attendance. Make your library the vibrant community hub it deserves to be.
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Creative Product Design: A Practical Guide to Requirements Capture Management
0₹7,794.00Master the art of creative product design with this essential guide to requirements capture and management. Unlock innovation by learning proven methods to understand user needs and translate them into actionable product specifications. This practical approach covers key aspects of managing the design process, from initial concept to market-ready solutions. It’s an indispensable resource for aspiring product designers, engineers, and managers aiming to build user-centric products that resonate with today’s consumers. Enhance your design skills and drive successful product development.
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Crises of Imagination, Crises of Power: Capitalism, Creativity and the Commons
0₹2,240.82Navigate the interconnected crises of capitalism and power, and reclaim your imagination. This essential read critically explores how austerity and market logic colonize creativity and essential commons. Max Haiven provides vital insights into the impact of economic power on cultural production, offering pathways for resistance and innovation. It’s a must for students, artists, activists, and anyone in India concerned with building a more equitable and creatively vibrant future beyond dominant capitalist frameworks.
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Crisis Spaces: Structures, Struggles and Solidarity in Southern Europe
0₹4,954.82Uncover the true drivers of economic crises in Southern Europe. This insightful study by Costis Hadjimichalis delves beyond macroeconomic theories, revealing the critical links between uneven geographical development, financialisation, and politics. Challenge common myths about European debt and explore the material, social, and ideological forces shaping these crisis spaces. An indispensable resource for students and researchers in India focusing on human geography, economics, regional development, political science, and social movements. Gain a deeper understanding of global economic structures and pathways to solidarity.
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Critical Ethics of Care in Social Work: Transforming the Politics and Practices of Caring
0₹18,880.00Explore transformative ethics of care in social work. This pivotal book reframes care as a political and moral force, enabling critical analysis of power dynamics to advance social justice and human rights. Informed by feminism, intersectionality, and post-colonial thought, it examines diverse social work practices—from mental health and child protection to elder care and humanitarian aid. Crucial for social workers, managers, and students in India, this work provides practical insights for challenging outdated strategies and advocating for equitable care. It’s also a vital resource for professionals in nursing, psychology, medicine, and criminal justice seeking a critical perspective.
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Critical Methods in Political and Cultural Economy (RIPE Series in Global Political Economy)
0₹4,954.82Master critical methods in political and cultural economy. This essential guide unpacks how to conduct transformative research in International Political Economy (IPE), blending theory with lived experience. Explore nuanced research strategies and develop a grounded critical ethic, drawing from real-life accounts by academics. It’s an authoritative framework for students and scholars seeking to advance their inquiry and practice in this vital field. Elevate your academic research with cutting-edge approaches.
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Critical Perspectives on Agrarian Transition: India in the Global Debate
0₹1,595.00Gain critical insights into India’s evolving agrarian landscape. This essential read meticulously analyzes the profound changes in rural India’s agricultural sector, linking national trends to specific regional realities. Explore the intricate effects of capitalist development on farming communities across the country. Perfect for scholars, researchers, policymakers, and students focusing on Indian agriculture, rural development, and socio-economic history. Understand the nuances of India’s agricultural transition within the broader global context, making it a crucial addition to any library focused on India’s economic transformation.
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Critical Perspectives on Work and Employment in Globalizing India
0₹10,999.00Uncover the nuanced realities of India’s economic transformation. This critical exploration delves into the complexities of work and employment amidst globalizing India. It challenges conventional growth narratives by spotlighting marginalized voices and sectors, from IT to offshoring. Discover insights into informalization, casualization, evolving employment relations, and emerging work complexities unique to the Indian labor market. Essential reading for academics, researchers, students, and professionals seeking a deeper understanding of contemporary Indian work dynamics.
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Critical Theory: The Basics
0₹2,004.82Master the complex world of critical thought with this essential guide. Demystifying critical theory, it traces its roots from the Frankfurt School to its vital role in understanding modern ideologies. Explore foundational concepts and key thinkers, learning how this powerful framework illuminates capitalism, race, gender, and colonialism. Perfect for students and scholars in India seeking an accessible yet rigorous introduction to analyzing contemporary society and its pressing issues. Gain clarity on the ideas shaping our world today.
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Cross-Border Interbank Contagion Risk Analysis: Evidence from Selected Emerging and Less-Developed Economies in the Asia-Pacific Region (Elements in the Economics of Emerging Markets)
0₹2,006.00Uncover critical insights into cross-border interbank contagion risk impacting the Asia-Pacific region. This seminal work by Roman Matousek employs visual network analysis to map interbank exposures and evaluate contagion risks stemming from global financial hubs. Essential for Indian finance professionals, economists, and policymakers, it reveals crucial links and statistical factors for detecting systemic risk triggers. Understand the structural changes shaping emerging markets and fortify your financial strategies. A must-read for navigating global economic volatility and understanding interconnected financial systems.
