• -20% Marketing Management | 17th Edition | - Pearson

    Marketing Management | 17th Edition | – Pearson

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    Marketing Management 17th Edition is a comprehensive guide to modern marketing strategies and practices. This authoritative textbook by Philip Kotler and Kevin Lane Keller provides essential frameworks for understanding consumer behavior, market dynamics, and digital transformation in today’s business landscape.

    Original price was: ₹1,200.00.Current price is: ₹960.00.
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  • -35% Marketing Models

    Marketing Models

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    Unlock the power of data-driven marketing with ‘Marketing Models’ from The Bookish Owl. This essential guide tackles the critical balance between quantitative skills and qualitative concepts, empowering you to translate massive customer data into actionable insights. Discover optimal methods for making fact-based strategic decisions and demonstrating the financial return of your marketing initiatives. Essential for modern marketers, this book addresses the increasing demand for measurable results, making marketing dashboards and metrics central to success. Learn to leverage customer data effectively and enhance your decision-making capabilities in today’s competitive landscape. Perfect for students and professionals seeking to master marketing analytics and drive impactful results.

    Original price was: ₹5,653.00.Current price is: ₹3,675.00.
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  • -25% Marketing of Processed Fruit and Vegetable

    Marketing of Processed Fruit and Vegetable

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    Master the nuances of processed fruit and vegetable marketing in India. This insightful guide delves into effective strategies for navigating the dynamic Indian food processing industry. Discover crucial aspects of product development, branding, distribution, and consumer engagement tailored for agribusiness success. It provides actionable insights into the challenges and opportunities within India’s burgeoning food sector. Essential for food industry professionals, marketers, entrepreneurs, and students aiming to thrive in agricultural marketing.

    Original price was: ₹1,995.00.Current price is: ₹1,496.00.
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  • -25% Marketing of Seeds

    Marketing of Seeds

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    Master the vital strategies for success in India’s seed market. This comprehensive book illuminates the core principles of seed marketing, essential for anyone involved in Indian agriculture and agribusiness. Explore critical aspects such as seed production, quality assurance, effective distribution, and navigating regulatory landscapes within India’s dynamic crop production sector. It provides invaluable insights for students, researchers, and professionals seeking to excel in agricultural marketing and foster sustainable growth in India’s vital agri-economy. Gain a competitive edge in agribusiness.

    Original price was: ₹1,700.00.Current price is: ₹1,275.00.
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  • -25% Marketing of Spices

    Marketing of Spices

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    Unlock success in India’s vibrant spice market. This essential guide provides deep insights into effective agricultural marketing strategies, specifically tailored for the Indian spice sector. Explore key elements like market analysis, supply chain optimization, branding, and export opportunities to navigate this profitable industry. An indispensable resource for agri-business professionals, marketing students, and entrepreneurs aiming to thrive in the dynamic world of Indian spices.

    Original price was: ₹1,495.00.Current price is: ₹1,121.00.
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  • -25% Marketing of Vegetables in India

    Marketing of Vegetables in India

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    Master the intricacies of the Indian vegetable market. This insightful guide offers a deep dive into the marketing of vegetables in India, exploring supply chain challenges, pricing mechanisms, and effective strategies for agribusiness professionals and students. Understand the vital role of horticulture marketing and farm-to-fork innovations within India’s dynamic agricultural landscape. Essential reading for anyone involved in Indian agriculture, agribusiness management, or policy, this book equips you with critical knowledge to navigate and succeed in this crucial sector.

    Original price was: ₹1,595.00.Current price is: ₹1,196.00.
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  • -20% MARKETING RESEARCH

    MARKETING RESEARCH

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    Unlock the power of data with MARKETING RESEARCH, the definitive textbook for management students from The Bookish Owl. This essential guide seamlessly integrates both quantitative and qualitative methodologies, providing a holistic understanding of marketing research. Discover its critical utility for researchers and end-users alike, empowering you to make informed decisions and drive business success. Whether you’re a student, a seasoned marketer, or a business owner, this comprehensive resource offers the insights you need to navigate the complexities of today’s market. Elevate your marketing strategy with this indispensable tool, ensuring you stay ahead of the competition. Get your copy of MARKETING RESEARCH today!

    Original price was: ₹450.00.Current price is: ₹360.00.
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  • -25% Marketing Research: An Applied Orientation, Global Edition

    Marketing Research: An Applied Orientation, Global Edition

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    Unlock the power of data with Marketing Research: An Applied Orientation, Global Edition. This essential textbook, ideal for undergraduate and graduate students, offers a practical, hands-on approach to understanding marketing research. Guided by a proven six-step framework, you’ll learn to navigate qualitative and quantitative research strategies using real-world examples from leading companies. The 7th Edition is packed with current, relevant content and provides detailed guidance on utilizing SPSS and SAS programs, ensuring you gain the most comprehensive industry skills. Master the interplay between marketing research and management decisions with this invaluable resource from The Bookish Owl.

    Original price was: ₹10,693.00.Current price is: ₹8,020.00.
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  • -20% MARKETING RESEARCH: TEXT AND CASES, 2ND EDN

    MARKETING RESEARCH: TEXT AND CASES, 2ND EDN

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    Unlock the power of modern marketing with “Marketing Research: Text and Cases, 2nd Edition.” This comprehensive guide, perfect for students and practitioners alike, offers a step-by-step approach to designing, conducting, and interpreting market research. Discover cutting-edge strategies, including crucial techniques for conducting effective Internet surveys. Covering both strategic and tactical decisions, this updated edition simplifies complex topics with clear explanations, helpful charts, graphs, and real-world case studies. Engage with practical exercises and an SPSS data disk to hone your analytical skills. Ideal for introductory marketing research courses and professionals seeking guidance for market analysis reports, this textbook equips you with the essential tools for success in today’s dynamic market landscape. Available on The Bookish Owl.

    Original price was: ₹695.00.Current price is: ₹556.00.
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  • -20% MARKETING STRATEGY A LIFE -CYCLE APPROACH

    MARKETING STRATEGY A LIFE -CYCLE APPROACH

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    Master strategic marketing with this essential guide to a life-cycle approach. Unlock robust business growth by understanding core marketing management principles, including market segmentation, product positioning, and competitive advantage. This comprehensive resource is packed with insightful case studies, offering practical tools for navigating dynamic business landscapes. An indispensable read for MBA students and marketing professionals across India seeking to craft winning strategies and achieve lasting success through effective planning and execution.

    Original price was: ₹1,150.00.Current price is: ₹920.00.
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  • -25% Marketing Strategy: Based on First Principles and Data Analytics (2nd Edition )

    Marketing Strategy: Based on First Principles and Data Analytics (2nd Edition )

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    Unlock impactful marketing strategy using data analytics and core business principles. This acclaimed textbook offers a dynamic, evidence-based framework vital for navigating today’s competitive landscape in India. Essential for advanced undergraduate, MBA, and EMBA students, it equips you with the skills for data-driven marketing decisions. Gain practical insights into digital marketing, analytics techniques, and flexible strategy development from world-leading experts. Perfect for professionals aiming to enhance corporate marketing strategies and drive business growth.

    Original price was: ₹7,085.00.Current price is: ₹5,314.00.
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  • -20% Marketing to Millennials for Dummies

    Marketing to Millennials for Dummies

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    Unlock the immense spending power of the Millennial generation with Marketing to Millennials For Dummies. This essential guide from The Bookish Owl provides a comprehensive roadmap to effectively reach and engage this crucial demographic, representing the largest and most valuable consumer market in the US. Discover proven strategies, backed by compelling data, research, and real-world case studies, to capture the attention of Millennials who hold trillions in lifetime buying power. Whether your industry is struggling to connect or you’re looking to optimize your approach, this book offers the insights and actionable advice needed to convert Millennial interest into sales. Navigate this dynamic market successfully with this indispensable resource.

    Original price was: ₹539.00.Current price is: ₹431.00.
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