• -20% Marketing 6.0: The Future Is Immersive

    Marketing 6.0: The Future Is Immersive

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    Dive into the future of marketing with “Marketing 6.0: The Future Is Immersive” by Philip Kotler. This essential guide explores metamarketing, blending technological evolution with significant shifts in consumer behavior. Discover how to leverage advancements like metaverses and extended reality to create truly interactive and immersive customer experiences across both physical and digital spaces. Kotler, the visionary behind the “Four P’s of Marketing,” reveals how to integrate new technologies and business models to meet customer needs and address global challenges. Learn about the unique behaviors of Generation Z and Alpha, overcome obstacles in creating engaging experiences, and understand the importance of sustainability. “Marketing 6.0” is your roadmap to staying relevant in a rapidly evolving marketplace, offering a powerful convergence of physical and digital engagement.

    Original price was: ₹2,664.00.Current price is: ₹2,131.00.
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  • -20% MARKETING ANALYTICS

    MARKETING ANALYTICS

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    Unlock the power of data with MARKETING ANALYTICS, your essential guide from The Bookish Owl. This comprehensive book delves into the core principles and practical applications of marketing analytics, equipping you with the skills to interpret complex data, make informed strategic decisions, and drive measurable business growth. Discover how to leverage analytics for customer segmentation, campaign optimization, and ROI maximization. Perfect for marketers, business students, and data enthusiasts, this indispensable resource will transform your approach to marketing in the digital age. Enhance your marketing intelligence and gain a competitive edge with this must-have title. Order your copy from The Bookish Owl today and start analyzing your way to success.

    Original price was: ₹599.00.Current price is: ₹479.00.
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  • -25% MARKETING BOOK, 7TH EDN

    MARKETING BOOK, 7TH EDN

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    Discover essential marketing knowledge with MARKETING BOOK, 7TH EDN. This comprehensive guide, perfect for students and professionals alike, offers a deep dive into marketing theory and practice. Authored by leading experts, its 25 modular chapters cover everything from strategic planning and research to branding, promotions, and digital marketing. Ideal for CIM qualifications and day-to-day practice, the 7th edition is updated with new content on direct, data, digital, and social marketing. With clear explanations, diagrams, and practical examples, this invaluable reference helps you master the marketing mix and stay ahead of industry trends. Find answers to all your marketing questions in “The Bookish Owl”‘s definitive marketing resource.

    Original price was: ₹10,521.00.Current price is: ₹7,890.00.
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  • -25% MARKETING COMMUNICATIONS MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION SECOND EDITION

    MARKETING COMMUNICATIONS MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION SECOND EDITION

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    Unlock the secrets of effective marketing communications with “Marketing Communications Management: Analysis, Planning, Implementation, Second Edition.” This comprehensive guide, highly praised for its blend of academic rigor and practical insights, is essential for undergraduate and postgraduate students. Dive deep into key areas like advertising, social media, public relations, and digital marketing. The book equips you with robust managerial frameworks for analyzing, planning, and implementing successful campaigns. Featuring real-world examples from brands like BMW and Levi’s, engaging case studies, and critical reflection points, this text ensures you’re prepared to strategically manage marketing communications in today’s dynamic landscape. Enhanced with online resources, it’s the definitive resource for mastering marketing communication strategies.

    Original price was: ₹10,131.00.Current price is: ₹7,598.00.
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  • -20% MARKETING DEFINED, EXPLAINED, APPLIED

    MARKETING DEFINED, EXPLAINED, APPLIED

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    Unlock the power of modern marketing with ‘Marketing Defined, Explained, Applied’. This comprehensive guide from Pearson Education is your essential resource for understanding the core principles and practical applications of marketing strategies. Whether you’re a student, a seasoned professional, or a business owner, this book demystifies complex concepts, providing clear definitions, insightful explanations, and actionable advice. Covering everything from foundational theories to current trends, it equips you with the knowledge to effectively plan, execute, and measure marketing campaigns. Enhance your expertise and drive business growth with this indispensable marketing textbook. Available now at The Bookish Owl for aspiring marketers.

    Original price was: ₹535.00.Current price is: ₹428.00.
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  • -35% Marketing Finance: Turning Marketing Strategies into Shareholder Value

    Marketing Finance: Turning Marketing Strategies into Shareholder Value

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    Unlock the power of marketing finance with “Marketing Finance: Turning Marketing Strategies into Shareholder Value” by Professor Ward. This essential guide from The Bookish Owl deepens the connection between marketing strategy and financial outcomes. Discover practical techniques and calculations to build comprehensive plans that directly contribute to shareholder value. Through integrated industry examples and case studies, learn how successful businesses achieve vital integration between finance and marketing. This book offers a concise yet powerful framework for marketing professionals and financial analysts seeking to drive real business growth and demonstrate marketing’s tangible financial impact. Essential reading for modern business success.

    Original price was: ₹5,410.00.Current price is: ₹3,517.00.
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  • -20% MARKETING FOUNDATIONS,5ED

    MARKETING FOUNDATIONS,5ED

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    Explore the dynamic world of marketing with MARKETING FOUNDATIONS, 5E, International Edition. This essential guide from The Bookish Owl is perfect for students and professionals alike, offering a comprehensive overview of marketing essentials and the latest industry trends. Dive into critical topics like social media marketing, entrepreneurship, sustainability, and e-commerce, all presented with engaging visuals and timely discussions. Discover a unique global perspective with real-world examples of international marketing practices. Packed with modern learning supplements like videos and podcasts, this book equips you with the practical skills needed for success in today’s competitive business landscape. Master marketing strategies and prepare for your career.

    Original price was: ₹5,709.00.Current price is: ₹4,567.00.
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  • -20% Marketing Graffiti

    Marketing Graffiti

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    Discover a fresh perspective on marketing with “Marketing Graffiti,” a radical and unique textbook from The Bookish Owl. Moving beyond traditional business functions, this essential guide redefines marketing as an integral part of our culture and everyday lives. By understanding our roles as active consumers and part-time marketers, you’ll gain immediate recognition of marketing phenomena. This second edition critically examines products, brands, and technologies, including the impact of social media, from a social science and cultural studies viewpoint. Explore concepts like market exclusion, consumer innovation, collaborative consumption, and more, with contributions from leading experts. Perfect for students and anyone seeking a deeper understanding of how marketing shapes our world.

    Original price was: ₹5,974.00.Current price is: ₹4,779.00.
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  • -25% Marketing Grain and Livestock

    Marketing Grain and Livestock

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    Master the complexities of agricultural commodity marketing with this essential guide. Discover proven strategies for effective grain and livestock marketing, covering market structures, pricing strategies, and crucial risk management techniques. Whether you’re an agribusiness professional, an agricultural economics student, or a farmer seeking to optimize your operations, this book offers invaluable insights. Learn to navigate the nuances of buying and selling agricultural products, making it a must-read for anyone involved in India’s robust agribusiness and farming sectors. Elevate your understanding of farm business success.

    Original price was: ₹3,995.00.Current price is: ₹2,996.00.
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  • -27% Marketing in the AI Era : Why Personalization Wins the Customer Experience

    Marketing in the AI Era : Why Personalization Wins the Customer Experience

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    Unlock the power of personalization in the AI era with ‘Marketing in the AI Era: Why Personalization Wins the Customer Experience’. Discover how to decode customer clues from every click and purchase to create meaningful, individualized experiences that drive brand loyalty. This essential guide from The Bookish Owl helps marketers cut through data noise, establish scalable personalization strategies, and activate end-to-end campaign management. Learn the fundamentals, communicate benefits for buy-in, and find inspiration with over 70 use cases. Transform your marketing from static to dynamic and build emotional connections that ensure long-lasting customer relationships. Your ultimate decoder ring for AI-powered marketing success.

    Original price was: ₹499.00.Current price is: ₹364.00.
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  • -35% Marketing Management

    Marketing Management

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    Unlock the secrets of modern marketing with “Marketing Management” by Amar Jyoti, available at The Bookish Owl. This essential guide dives deep into the latest marketing trends, emphasizing the crucial link between marketing and all other business functions. Discover how to craft effective market plans, drive customer-focused action, and build strong brands. Explore key topics like customer relationship management, international marketing, consumer behavior, competitive strategies, and sales force management. Ideal for students and professionals, this book provides a comprehensive framework for understanding and implementing successful marketing strategies in today’s dynamic business landscape. Enhance your marketing knowledge and boost your business success with this indispensable resource.

    Original price was: ₹180.00.Current price is: ₹117.00.
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  • -25% Marketing Management (9789389605310)

    Marketing Management (9789389605310)

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    Master Marketing Management with foundational insights tailored for India’s dynamic business landscape. This comprehensive guide unpacks essential marketing principles, consumer behavior, strategic planning, branding, and contemporary digital marketing trends relevant to the Indian market. An indispensable resource for BBA, MBA, and commerce students across Indian universities, it equips aspiring professionals with practical knowledge and analytical tools. Gain a robust understanding of marketing strategies to excel in today’s competitive business environment. Perfect for academic success and professional growth in India.

    Original price was: ₹2,495.00.Current price is: ₹1,871.00.
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