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Customer Life Time Value
0₹1,256.50Unlock lasting business growth with comprehensive insights into Customer Lifetime Value (CLV). This essential guide explores measuring CLV to enhance marketing effectiveness, foster customer loyalty, and build strong customer equity. Discover practical metrics for diverse scenarios, understand customer profitability challenges, and master the implementation of customer-centric strategies across B2B and B2C markets. Perfect for Indian students, educators, researchers, and professionals seeking to make informed business decisions and improve marketing ROI. Elevate your strategy with a focus on maximizing customer value for sustained success.
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Customer Loyalty: Concept, Context and Character
0Original price was: ₹675.00.₹573.75Current price is: ₹573.75.Discover the essential principles of customer loyalty with ‘Customer Loyalty: Concept, Context and Character.’ This comprehensive guide, published by McGraw Hill Education, delves into the foundational theories, research frameworks, and practical applications of building lasting customer relationships. Perfect for students and professionals, it explores loyalty determinants, outcomes, and assessment methods across various industries including services, retail, aviation, banking, and insurance. Understand the character of loyalty and decode your customers’ needs to drive repeat business and enhance brand advocacy. This first edition provides a thorough exploration of loyalty paradigms, making it an invaluable resource for anyone seeking to master customer retention strategies.
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Customer Mania
19Original price was: ₹450.00.₹360.00Current price is: ₹360.00.Discover the secrets to winning customer loyalty in “Customer Mania!” by Paul Rezendes. This practical guide provides actionable strategies to create a customer-centric culture, boosting satisfaction and driving business growth. Learn how to build strong relationships, handle complaints effectively, and turn customers into raving fans. Get your copy now and unlock the power of customer-focused success!
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-35%
Customer Message Management: Increasing Marketing's Impact on Selling (American Marketing Association)
0Original price was: ₹3,716.77.₹2,415.90Current price is: ₹2,415.90.Unlock the power of Customer Message Management to boost your sales and marketing impact. In today’s competitive landscape, how you sell is more crucial than what you sell. This essential guide from the American Marketing Association bridges the gap between sales and marketing, resolving long-standing disconnects to enhance the effectiveness of both departments. Discover practical strategies for crafting compelling brand, marketing, and sales messages tailored to customer roles and goals. Learn to deliver these messages efficiently across all selling touchpoints, personalizing each interaction. Elevate your approach from merely creating messages to stimulating conversations and nurturing customer dialogues that drive purchase intent. A must-read for increasing your selling impact.
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CUSTOMER RELATIONSHIP MANAGEMENT
0Original price was: ₹750.00.₹712.50Current price is: ₹712.50.Unlock the power of Customer Relationship Management with this essential textbook, perfect for postgraduate marketing students. ‘Customer Relationship Management’ by Oxford University Press delves deep into the concepts, processes, and applications crucial for modern business success. Explore foundational CRM ideas, analytical techniques like data mining, operational strategies including loyalty programs and marketing channels, and the technological aspects of implementation. This comprehensive guide, featuring real-world examples and case studies, equips you with the knowledge to understand, collaborate with, and retain customers effectively. Ideal for both students and CRM professionals seeking an application-oriented approach to build stronger customer connections and drive business growth.
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Customer Relationship Management
0Original price was: ₹616.25.₹616.25Current price is: ₹616.25.Master Customer Relationship Management (CRM) with this essential guide for Indian business professionals. Explore strategic CRM, operational implementation, and analytical insights to build lasting customer loyalty and drive business growth. Learn to effectively gather, analyze, and leverage customer data for informed decision-making and gain a competitive edge in India’s dynamic market. Packed with practical case studies and exercises, this book is ideal for MBA students and managers seeking to excel in sales, marketing, and customer retention strategies.
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Customer Relationship Management in Indian Banking Industry
0₹812.00Master Customer Relationship Management (CRM) in the dynamic Indian banking sector. This essential guide explores how Indian banks can strategically leverage CRM to enhance customer retention, boost profitability, and overcome evolving industry challenges. Gain critical insights into building a customer-centric organization amidst increasing competition. Essential reading for banking professionals, students, and stakeholders seeking to understand customer management strategies for success in India’s financial landscape.
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Customer Relationship Management in Selected Service Sector Organizations
0₹909.30Master Customer Relationship Management (CRM) in India’s dynamic service sectors. This insightful guide explores crucial CRM strategies for Banking, Insurance, and Telecommunication organizations across public and private sectors. Discover actionable insights into attracting, satisfying, and retaining customers in a globally influenced Indian market. Essential reading for business professionals, practicing managers, and academicians seeking to enhance customer loyalty and achieve strategic objectives within the competitive Indian business environment. Gain a competitive edge by understanding vital CRM practices tailored for India.
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Customer Relationship Management: A Global Perspective
0₹2,396.00Unlock global competitive advantage with proven Customer Relationship Management (CRM) strategies. This essential guide provides Indian business professionals and students with a vital global perspective on building profitable, long-term customer relationships. Discover how integrating knowledge management, TQM, and relationship marketing can drive international success. Packed with practical case studies for hands-on learning, it offers deep academic insight and real-world application. Master CRM for sustainable growth and become a leader in today’s interconnected global marketplace. A must-read for aspiring business leaders and marketing strategists in India.
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CUSTOMER RELATIONSHIP MANAGEMENT: EMERGING CONCEPTS TOOLS AND APPLICATIONS
0Original price was: ₹1,580.00.₹1,453.60Current price is: ₹1,453.60.Unlock the power of customer loyalty with ‘CUSTOMER RELATIONSHIP MANAGEMENT: EMERGING CONCEPTS TOOLS AND APPLICATIONS’. This essential guide for The Bookish Owl explores the critical shift from market share to customer share, emphasizing the lifetime value of profitable customer relationships. Discover emerging concepts, practical tools, and real-world applications designed to foster long-term connections not just with customers, but also with suppliers, partners, and employees. Ideal for businesses aiming to enhance shareholder value in the new millennium, this book offers research-backed insights and methodologies for successful relationship management implementation. Elevate your business strategy and deepen stakeholder engagement today.
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CUSTOMER RELATIONSHIP MANAGEMENT: PERSPECTIVES FROM THE MARKETPLACE
0Original price was: ₹395.00.₹375.25Current price is: ₹375.25.Discover the definitive guide to Customer Relationship Management with ‘CUSTOMER RELATIONSHIP MANAGEMENT: PERSPECTIVES FROM THE MARKETPLACE’. This essential book, from The Bookish Owl, offers a groundbreaking strategic framework built on Professor Payne’s five key processes: strategy development, value creation, channel and media integration, information management, and performance assessment. Enhance your CRM policy’s impact and efficiency with 16 real-world best practice case studies from leading companies like Orange, Siemens, and Sun Microsystems. Featuring insights from industry thought leaders, this book provides a vital look at developing and measuring effective CRM for practitioners and academics alike. Elevate your business strategy with proven marketplace perspectives.
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Customer Security And Anonymity In E-Commerce
0Original price was: ₹1,295.00.₹841.75Current price is: ₹841.75.Secure your online transactions with ‘Customer Security And Anonymity In E-Commerce,’ the essential guide for navigating the digital marketplace. Discover how to protect your personal data and maintain privacy while shopping online. This comprehensive book from The Bookish Owl delves into the latest security measures, encryption techniques, and best practices for e-commerce consumers. Learn to identify and avoid online threats, understand your digital rights, and shop with confidence. Essential reading for anyone concerned about their online security and anonymity. Boost your e-commerce safety and stay protected in the digital age. Get your copy today at The Bookish Owl and shop smarter, safer.
