Customer Message Management: Increasing Marketing's Impact on Selling (American Marketing Association)

Print length: 192 pages
Language: English
Publisher: South-Western
Publication date: 15 September 2005

Name: Customer Message Management: Increasing Marketing's Impact on Selling (American Marketing Association)
SKU: 9780324313161
Price: 2571.00 INR
Availability: InStock

SKU: 9780324313161

Original price was: ₹3,956.00.Current price is: ₹2,571.00.

Unlock the power of Customer Message Management to boost your sales and marketing impact. In today’s competitive landscape, how you sell is more crucial than what you sell. This essential guide from the American Marketing Association bridges the gap between sales and marketing, resolving long-standing disconnects to enhance the effectiveness of both departments. Discover practical strategies for crafting compelling brand, marketing, and sales messages tailored to customer roles and goals. Learn to deliver these messages efficiently across all selling touchpoints, personalizing each interaction. Elevate your approach from merely creating messages to stimulating conversations and nurturing customer dialogues that drive purchase intent. A must-read for increasing your selling impact.

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Category: Higher Education Textbooks Tag: Tim Riesterer