Description
ISE M: Marketing is an essential resource for students seeking to understand contemporary marketing practices and strategies. Written by distinguished marketing professors Dhruv Grewal and Michael Levy, this McGraw Hill publication delivers a comprehensive exploration of marketing principles, consumer behavior, and strategic planning.
The textbook covers core marketing concepts including market research, segmentation, targeting, positioning, and the marketing mix. Through case studies, practical examples, and data-driven insights, students gain valuable knowledge applicable to modern business environments. The International Student Edition (ISE) format makes this educational material accessible to a global audience of marketing students and professionals.
This resource is ideal for undergraduate and graduate marketing courses, providing both foundational knowledge and advanced strategies for developing effective marketing campaigns and understanding consumer needs in today’s digital landscape.
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