ISE Marketing

Print length: 656 pages
Language: English
Publisher: McGraw-Hill Education
Publication date: 4 April 2023

Name: ISE Marketing
SKU: 9781266269189
Availability: InStock

SKU: 9781266269189

Original price was: ₹6,858.75.Current price is: ₹6,172.87.

Discover the foundational principles of marketing with ISE Marketing by Hunt/Mello/Deitz, a revolutionary textbook designed for today’s students. This essential resource emphasizes marketing’s universal relevance, extending beyond business careers to personal branding and everyday life. With a strong focus on student engagement, it integrates crucial topics like globalization, social media, ethics, and analytics throughout, rather than in isolated chapters. ISE Marketing provides a career-focused approach, featuring exclusive “Career Tips,” “Executive Perspectives,” and “Today’s Professional Interviews” to make learning practical and inspiring. Enhanced by seamless, results-driven technology through Connect, this textbook offers concise, approachable content perfect for a semester-long course. Elevate your understanding of marketing and prepare for any career path with this dynamic and up-to-date edition.

5 in stock

Category: Higher Education Textbooks Tag: HUNT