Description
- Print length: 656 pages
- Language: English
- Publisher: McGraw-Hill Education
- Publication date: 4 April 2023
- Dimensions: 21.59 x 2.79 x 27.43 cm
- ISBN-10: 1266269185
- ISBN-13: 978-1266269189
Availability: In Stock
ISE Marketing
SKU: 9781266269189
Original price was: ₹6,858.75.₹6,172.87Current price is: ₹6,172.87.
Discover the foundational principles of marketing with ISE Marketing by Hunt/Mello/Deitz, a revolutionary textbook designed for today’s students. This essential resource emphasizes marketing’s universal relevance, extending beyond business careers to personal branding and everyday life. With a strong focus on student engagement, it integrates crucial topics like globalization, social media, ethics, and analytics throughout, rather than in isolated chapters. ISE Marketing provides a career-focused approach, featuring exclusive “Career Tips,” “Executive Perspectives,” and “Today’s Professional Interviews” to make learning practical and inspiring. Enhanced by seamless, results-driven technology through Connect, this textbook offers concise, approachable content perfect for a semester-long course. Elevate your understanding of marketing and prepare for any career path with this dynamic and up-to-date edition.
5 in stock
