• -5% Digital Marketing| 3rd Edition

    Digital Marketing| 3rd Edition

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    Master the evolving landscape of online promotion with Digital Marketing, 3rd Edition. This comprehensive guide, perfect for “The Bookish Owl” community, offers a practical, application-based approach to digital marketing. Whether you’re a beginner exploring search engine optimization and social media strategies or a seasoned practitioner seeking advanced managerial insights, this book delivers. Dive into the latest trends like Instagram Reels, YouTube and LinkedIn algorithms, video/voice SEO, Quora marketing, meme marketing, and campaign budget optimization. Packed with current data, real-world case studies, and enhanced pedagogical features like practical exercises and online content, it equips you with the essential knowledge to navigate and succeed in today’s high-tech, globalized digital world.

    Original price was: ₹1,040.00.Current price is: ₹988.00.
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  • -5% Marketing Analytics

    Marketing Analytics

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    Unlock the power of data with ‘Marketing Analytics,’ the essential guide for marketers, students, and educators. This practical book demystifies marketing decision models and metrics, offering a unified reference for diverse industries like e-commerce, hospitality, and CPG. Learn to navigate the nuances of statistical and machine learning methods for effective marketing decisions. Discover key marketing metrics, understand their application with cutting-edge analytics techniques, and gain insights into industry best practices. ‘Marketing Analytics’ equips you with the knowledge to tackle complex marketing challenges and drive business growth through data-driven strategies. Essential reading for anyone seeking to excel in modern marketing.

    Original price was: ₹1,069.00.Current price is: ₹1,015.55.
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