Marketing Analytics

Unlock the power of data with ‘Marketing Analytics,’ the essential guide for marketers, students, and educators. This practical book demystifies marketing decision models and metrics, offering a unified reference for diverse industries like e-commerce, hospitality, and CPG. Learn to navigate the nuances of statistical and machine learning methods for effective marketing decisions. Discover key marketing metrics, understand their application with cutting-edge analytics techniques, and gain insights into industry best practices. ‘Marketing Analytics’ equips you with the knowledge to tackle complex marketing challenges and drive business growth through data-driven strategies. Essential reading for anyone seeking to excel in modern marketing.