• -37% Consumer Behavior

    Consumer Behavior

    0

    Unlock the intricacies of the Indian consumer market! This essential guide explores the core principles of consumer behavior, providing deep insights into purchase decisions and market dynamics. Discover how to effectively analyze buyer psychology and leverage these learnings for robust marketing strategies. Ideal for business professionals, marketing managers, and entrepreneurs aiming to navigate and thrive in India’s dynamic retail and e-commerce landscape. Gain a competitive edge by understanding what truly motivates the modern Indian buyer and drive your business forward.

    Original price was: ₹1,878.50.Current price is: ₹1,878.50.
    Add to cart
  • -8% PSYCHOLOGICAL ASSESSMENT AND THEORY CREATING AND USING PSYCHOLOGICAL TESTS,8ED

    PSYCHOLOGICAL ASSESSMENT AND THEORY CREATING AND USING PSYCHOLOGICAL TESTS,8ED

    0

    Explore the intricacies of psychological assessment with ‘PSYCHOLOGICAL ASSESSMENT AND THEORY: CREATING AND USING PSYCHOLOGICAL TESTS, 8E, International Edition’. This comprehensive guide delves into the core principles of psychological testing, equipping you with the knowledge to understand and develop effective assessment tools. Discover practical applications across various fields and gain insights into contemporary debates surrounding testing. Whether you’re a student, researcher, or practitioner, this 8th edition offers a robust foundation in test creation and utilization, making it an essential resource for anyone interested in the science and practice of psychological measurement. Enhance your understanding of assessment theories and methodologies.

    Original price was: ₹4,895.00.Current price is: ₹4,503.40.
    Add to cart