-
Does Marketing Need Reform Fresh Perspectives on the Future
0₹1,160.00Navigate the evolving world of marketing with fresh perspectives on essential reforms. This compelling book brings together leading thinkers to critique current practices and propose new principles for the future of marketing. Understand how to realign your strategies with timeless values, focusing on synergistic customer and societal interests. A must-read for marketing professionals, business leaders, and students in India seeking deep insights into consumer behaviour and competitive strategy. Gain the knowledge to redefine marketing for greater impact and success in dynamic markets.
-
Marketing Management, 16e
0₹1,180.00Master contemporary marketing strategies with the definitive guide for India’s dynamic business landscape. This essential 16th edition, co-authored by Indian academician G. Shainesh, delves into digitalization, e-commerce, social media, and AI, offering crucial insights for evolving business models. Explore over 55 in-depth case studies featuring leading Indian brands like Reliance Jio, Amul, and Asian Paints, alongside new-age businesses, illustrating cutting-edge marketing principles. An indispensable resource for MBA students and marketing professionals seeking to craft successful campaigns and drive business growth in India.
