Explore the intricate world of brand management with this comprehensive 4-volume set from The Bookish Owl. Delve into the fundamental questions of brand creation, definition, and equity measurement. Discover how globalization, generic brands, and ethical rebranding impact brand strength and marketing strategies. This essential collection meticulously documents theoretical debates, contemporary challenges, and the evolving literature in brand management. Featuring diverse perspectives from American, European, and Australian researchers, this set is your definitive guide to understanding and mastering brand management in today’s dynamic marketplace. Ideal for students, marketers, and business professionals seeking in-depth knowledge.