Master the complexities of contemporary brand management with this authoritative companion. Essential for Indian business leaders, marketing professionals, and advanced students, this guide offers a comprehensive overview of current branding research and critical future challenges. Explore diverse global perspectives and cutting-edge insights to refine your marketing strategies and navigate India’s dynamic marketplace. Elevate your brand knowledge, drive business success, and stay ahead in the ever-evolving world of branding. A must-have resource for academic excellence and professional growth.