The Routledge Companion to Contemporary Brand Management (Routledge Companions in Business
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The Routledge Companion to Contemporary Brand Management (Routledge Companions in Business, Management and Marketing)

SKU: 9780415747905

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Master the complexities of contemporary brand management with this authoritative companion. Essential for Indian business leaders, marketing professionals, and advanced students, this guide offers a comprehensive overview of current branding research and critical future challenges. Explore diverse global perspectives and cutting-edge insights to refine your marketing strategies and navigate India’s dynamic marketplace. Elevate your brand knowledge, drive business success, and stay ahead in the ever-evolving world of branding. A must-have resource for academic excellence and professional growth.

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Additional information

Author

Francesca Dall'Olmo Riley
Publisher

Routledge
ISBN

9780415747905

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