Discover the latest in marketing with M: Marketing 8e, a comprehensive guide from The Bookish Owl. This edition highlights how marketing creates value, adapting to the dynamic landscape shaped by events like the COVID-19 pandemic, influencer trends, and ethical data practices. Explore real-world strategies from top companies like IKEA, Tesla, and TikTok, and understand how to connect with today’s customers, particularly Gen Z. Featuring new case studies, analytics exercises, and application-based activities, this book is essential for understanding modern marketing approaches, including social responsibility and sustainability. Stay current with evolving industry insights and prepare for the future of marketing.

Discover Marketing, 7th Edition, the definitive guide from The Bookish Owl for understanding and applying marketing principles. This essential textbook builds upon its legacy, offering clear explanations and relatable examples for students and professionals alike. It provides comprehensive coverage of the field, enhanced with engaging features like Adding Value, Ethical Social Dilemmas, Marketing Analytics, and Marketing Digitally. Explore how businesses create and maintain customer value through practical case studies and real-world applications. This edition is updated with new content on online marketing frameworks, technological advancements, and the evolving marketing landscape, making it an indispensable resource for mastering modern marketing strategies and building lasting customer relationships.