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    B2B Marketing: Text and Cases | 5th Edition

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    A comprehensive textbook covering B2B marketing strategies, frameworks, and real-world case studies. This 5th edition by Havaldar and Dasari provides practical insights into business-to-business marketing practices and theories.

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  • -25% Customer Relationship Management, An AI-driven Approach

    Customer Relationship Management, An AI-driven Approach

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    This comprehensive guide explores how artificial intelligence is revolutionizing customer relationship management strategies. Authored by Anjali Kausik and published by Wiley, the book provides practical insights into implementing AI-driven CRM systems for modern businesses.

    Original price was: ₹850.00.Current price is: ₹638.00.
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  • -25% Customer Relationship Management: Concepts, Applications and Technologies

    Customer Relationship Management: Concepts, Applications and Technologies

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    A comprehensive guide to Customer Relationship Management covering essential concepts, practical applications, and modern technologies. This authoritative text explores CRM strategies and their implementation across business organizations.

    Original price was: ₹9,087.00.Current price is: ₹6,815.00.
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  • -25% Marketing Management: A Customer-Centric Approach

    Marketing Management: A Customer-Centric Approach

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    A comprehensive guide to modern marketing management that emphasizes customer-centric strategies and principles. This book by Selnes and Lanseng provides practical frameworks for building sustainable competitive advantages through deep customer understanding.

    Original price was: ₹7,167.00.Current price is: ₹5,375.00.
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  • -25% Selling and Sales Management ,12ed

    Selling and Sales Management ,12ed

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    A comprehensive guide to modern selling techniques and sales management strategies. This 12th edition covers practical approaches to building successful sales teams and closing deals in today’s competitive market.

    Original price was: ₹1,050.00.Current price is: ₹788.00.
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