Description
Customer Relationship Management: Concepts, Applications and Technologies is a definitive resource for understanding and implementing CRM strategies in modern business environments. Written by leading experts Daniel D. Prior, Francis Buttle, and Stan Maklan, this book provides a thorough examination of CRM fundamentals, business applications, and technological solutions.
The text covers the full spectrum of CRM, from foundational concepts and customer-centric business philosophies to practical implementation strategies and cutting-edge technologies. Readers will gain insights into how organizations can leverage CRM systems to enhance customer satisfaction, improve retention, and drive profitability. The book addresses real-world challenges and solutions, making it valuable for business professionals, managers, and students.
Published by Routledge, this non-fiction work combines theoretical knowledge with practical guidance, offering a balanced perspective on CRM adoption and optimization across various industries and organizational sizes.
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