• -20% Consumer Behaviour | e

    Consumer Behaviour | e

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    Consumer Behaviour by Sarmistha Sarma is a comprehensive guide to understanding how and why consumers make purchasing decisions. This essential resource explores psychological, social, and cultural factors that influence consumer choices in today’s dynamic marketplace.

    Original price was: ₹595.00.Current price is: ₹476.00.
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  • -25% Consumer Behaviour 11/e (4-Colour)

    Consumer Behaviour 11/e (4-Colour)

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    Consumer Behaviour 11/e is a comprehensive textbook that explores how individuals make purchasing decisions and interact with products and brands. This edition provides updated insights into consumer psychology, market trends, and behavioral patterns.

    Original price was: ₹779.00.Current price is: ₹584.00.
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