Description
Consumer Behaviour by Sarmistha Sarma offers an in-depth exploration of the principles and practices that govern consumer decision-making processes. The book examines the psychological foundations of consumer behavior, including perception, motivation, learning, and attitude formation.
Readers will discover how social influences such as family, peer groups, and culture shape purchasing patterns and brand loyalty. The author presents practical frameworks for understanding market segmentation, lifestyle patterns, and the role of digital technology in modern consumer interactions.
This resource is invaluable for marketing professionals, business students, and entrepreneurs seeking to comprehend consumer psychology and develop effective marketing strategies. Through real-world examples and contemporary case studies, the book demonstrates how businesses can align their offerings with consumer needs and preferences.
Reviews
There are no reviews yet.