Unlock the core principles of Sales and Distribution Management with this essential guide from The Bookish Owl. Designed for clarity and comprehension, this textbook delves into fundamental concepts, providing a solid foundation for students. Explore in-depth insights into chain management and retail management, crucial for today’s business landscape. Covering syllabi for numerous Indian universities including Devi Ahilya University, Kannur University, and Punjab Technological University, this book offers a comprehensive understanding of sales force management, distribution channels, and logistics. Packed with conceptual clarity and practical application, it’s the ideal resource for MBA students seeking to master sales and distribution strategies and enhance their professional toolkit.