The Bookish Owl

Responsible AI: Principles to Practice

Responsible AI: Principles to Practice by Anjali Kaushik is a comprehensive guide to implementing ethical AI systems in organizations. This Wiley publication bridges the gap between theoretical AI principles and practical application.

Storytelling for Business and Society

A comprehensive guide to leveraging the power of storytelling in business contexts and social impact initiatives. This book explores how narratives can transform communication, drive engagement, and create meaningful change in organizations and communities.

AI for Marketing

AI for Marketing explores how artificial intelligence is transforming modern marketing strategies and customer engagement. This comprehensive guide by industry experts demonstrates practical applications of AI technologies in marketing operations.

Innovation and Entrepreneurship, 4ed

A comprehensive guide to understanding innovation and entrepreneurship in modern business. This fourth edition explores how organizations can systematically develop and implement innovative strategies to achieve competitive advantage and sustainable growth.

Digital Operating Model: The Future of Business

Digital Operating Model explores how businesses can transform their operations through digital technology and strategic innovation. This comprehensive guide by Rajesh Sinha provides frameworks and best practices for implementing a modern digital-first operating model.

Marketing Analytics, 2ed

Marketing Analytics, 2nd Edition is a comprehensive guide to leveraging data-driven insights for strategic marketing decisions. This updated resource by Seema Gupta and Avadhoot Jathar provides practical frameworks and techniques for analyzing marketing performance across digital and traditional channels.

Heywood’s Internal Combustion Engine Fundamentals-2/e

A comprehensive guide to internal combustion engine fundamentals, covering thermodynamics, combustion, and engine performance. This revised edition provides updated theories and practical applications for engineering students and professionals.

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