Description
Marketing Analytics, 2nd Edition offers marketers and business professionals a practical approach to harnessing the power of data analytics in their marketing strategies. Written by industry experts Seema Gupta and Avadhoot Jathar, this comprehensive guide covers essential analytics concepts, tools, and methodologies that drive marketing success.
The book explores key topics including customer segmentation, attribution modeling, campaign performance measurement, and predictive analytics. With real-world examples and case studies, readers gain actionable insights into how to optimize marketing ROI, improve customer acquisition, and enhance retention strategies. The second edition includes updated coverage of digital marketing analytics, social media metrics, and emerging data technologies.
Whether you’re a marketing manager, analyst, or business strategist, this resource provides the knowledge and frameworks needed to make informed, data-driven marketing decisions in today’s competitive landscape.
Reviews
There are no reviews yet.