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PUBLIC RELATIONS CAMPAIGNS
0Original price was: ₹16,287.00.₹14,658.30Current price is: ₹14,658.30.Unlock the secrets to crafting impactful public relations campaigns with ‘Public Relations Campaigns: An Integrated Approach’ by Luttrell and Capizzo. This essential guide, perfect for aspiring PR professionals and students, offers a practical, hands-on introduction to developing successful integrated campaigns. Master the ROSTIR and PESO models, proven frameworks for effective planning and resource utilization. The Second Edition also emphasizes crucial diversity initiatives and cross-cultural strategies, equipping you with modern, inclusive PR techniques. Discover the tools and insights needed to excel in today’s dynamic PR industry and create winning campaigns that resonate. A must-have resource from The Bookish Owl for building a stellar PR career.
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Public Relations Ethics and Professionalism: The Shadow of Excellence
0₹14,286.00Unpack the core of Public Relations ethics and professionalism. This essential read scrutinizes whether PR prioritizes societal duty or corporate interests, moving beyond definitions to delve into critical ethical dilemmas. By integrating insights from sociology and Jungian psychology, it presents a transformative, holistic approach to understanding ethical practice. A vital resource for students, academics, and PR professionals seeking to master ethical communication strategies and elevate their professional standards in India’s dynamic media landscape.
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Public Relations in Global Cultural Contexts: Multi-Paradigmatic Perspectives
0₹16,667.00Unlock advanced understanding of global public relations and its cultural contexts. This seminal work explores multi-paradigmatic perspectives, championing interpretive and qualitative research to analyze PR’s role in globalization and power. Moving beyond positivist frameworks, it offers critical insights essential for navigating complex international communication landscapes. An indispensable resource for aspiring and seasoned public relations professionals and students specializing in global or international PR courses across India. Elevate your PR scholarship and practice with these vital paradigms.
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Public Relations in the Gulf Cooperation Council Countries: An Arab Perspectives (Routledge New Directions in PR & Communication Research)
0₹13,809.80Unlock the nuances of international public relations with an in-depth look at the Gulf Cooperation Council. This essential guide explores the evolution and contemporary practice of PR in GCC nations, revealing how historical, cultural, and socio-political factors shape communication strategies. It’s a crucial resource for Indian PR professionals, business leaders, and academics seeking a comprehensive understanding of Middle Eastern communication dynamics and global PR scholarship. Gain unique Arab perspectives, analyse practice strengths, and enhance your professional development in international relations.
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PUBLIC RELATIONS WRITING FORM AND STYLE 10TH EDITION.
0Original price was: ₹5,709.00.₹4,567.00Current price is: ₹4,567.00.Elevate your career with essential Public Relations writing skills. This definitive guide equips you with the form and style needed for impactful PR communication. Master practical techniques for crafting compelling emails, reports, press releases, and media kits, while understanding legal and ethical obligations. Perfect for PR students, aspiring professionals, and marketing enthusiasts in India seeking to sharpen their communication abilities and excel in media relations. Gain the confidence and competence to excel in professional writing for any public relations challenge.
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PUBLIC RELATIONS WRITING: A RHETORICAL APPROACH
0Original price was: ₹7,533.00.₹5,650.00Current price is: ₹5,650.00.Master the art of effective communication with “Public Relations Writing: A Rhetorical Approach.” In today’s complex and technologically driven world, public relations professionals need more than just technical skills; they require sharp critical thinking and advanced rhetorical abilities. This essential guide, by Pearson, teaches you how to craft compelling prose and use language strategically across all platforms, from digital blogs to traditional brochures. Focusing on both foundational communication principles and practical writing contexts, this book equips you with the essential skills to thrive in the dynamic field of public relations. Elevate your PR career with this indispensable resource from The Bookish Owl.
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Public Relations, Society and the Generative Power of History
0Original price was: ₹4,766.00.₹3,575.00Current price is: ₹3,575.00.Discover the generative power of history in Public Relations and society. This critical exploration examines how the past shapes present PR practices, from corporate narratives and diversity issues to political communication and national identity. Essential for Indian students and professionals in Public Relations, Strategic Communications, and Political Communication, it challenges traditional PR historiography. Gain interdisciplinary insights into critically engaged PR theory, making it a vital academic resource for advanced studies.
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Public Sector Banks in India Impact of Financial Sector Reforms
0Original price was: ₹900.00.₹585.00Current price is: ₹585.00.Explore the profound impact of financial sector reforms on India’s banking landscape with ‘Public Sector Banks in India: Impact of Financial Sector Reforms’. This comprehensive book delves into the multidimensional trends within the banking sector, specifically examining how deregulation policies have influenced the management of bank resources. It critically analyzes key issues such as the determinants of Non-Performing Assets (NPAs), bank profitability and productivity, asset-liability mismatches, and the quality of services, especially in backward regions. Through rigorous statistical and financial analysis, the book compares the performance of public sector banks with their private and foreign counterparts. Ideal for students, researchers, policymakers, and general readers interested in Indian finance, this insightful work offers a critical assessment of banking performance in the context of reform packages. Discover essential insights into the challenges and evolution of Indian banking.
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PUBLIC SPEAKING CHOICES AND RESPONSIBILITY
0Original price was: ₹5,709.00.₹4,567.00Current price is: ₹4,567.00.Unlock your public speaking potential with ‘Public Speaking: Choices and Responsibility.’ This practical guide, grounded in rhetorical theory, empowers you to connect authentically with your audience, viewing them as a ‘public’ you belong to, not just demographics. Explore the vital role of speaker choices and civic engagement in every chapter, enriched by compelling narratives and relevant examples. Learn to craft impactful speeches that resonate and inspire, fostering a sense of shared responsibility. Perfect for students and professionals seeking to enhance their communication skills and make a meaningful impact. Elevate your confidence and delivery with this insightful resource from The Bookish Owl.
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PUBLIC SPEAKING CONCEPTS AND SKILLS FOR A DIVERSE SOCIETY,7ED
0Original price was: ₹4,758.00.₹3,806.00Current price is: ₹3,806.00.Master public speaking with essential concepts and skills for today’s diverse Indian audiences. This comprehensive guide equips you to deliver impactful presentations, overcome stage fright, and connect effectively with any listener. Learn proven techniques for structuring speeches, engaging varied groups, and building unwavering confidence in your delivery. Essential for students, aspiring professionals, and leaders across India seeking to enhance communication prowess and make their voice heard in any setting.
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PUBLIC SPEAKING: CHOICES AND RESPONSIBILITY 2ND EDITION
0Original price was: ₹13,031.00.₹9,773.00Current price is: ₹9,773.00.Unlock your public speaking potential with PUBLIC SPEAKING: CHOICES AND RESPONSIBILITY, 2nd Edition. This essential guide from The Bookish Owl empowers you to deliver impactful speeches by focusing on informed choices and ethical responsibility. Explore practical applications that let you immediately hone your skills, with updated content covering Monroe’s Motivated Sequence, engaging TED talks, PechaKucha formats, common fallacies, and advanced outlining techniques. Benefit from new ‘Remix’ features integrating modern business and social science research. Enhance your learning experience with the integrated MindTap digital solution. Master the art of public speaking and make a lasting difference in your career and community.
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PUBLIC SPEAKING: STRATEGIES FOR SUCCESS, INTERNATIONAL EDITION
0Original price was: ₹11,950.00.₹8,962.00Current price is: ₹8,962.00.Elevate your public speaking and communication skills for success across India. This essential guide offers proven strategies and practical techniques, empowering you to build confidence and deliver impactful presentations. Discover effective methods to connect theory with real-life application, learn from peer insights, and enhance your ability to communicate clearly in personal, professional, and social settings. An indispensable resource for students and professionals aiming to excel in public speaking and achieve greater success in all aspects of life.
