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Digital Marketing: From Fundamentals to Future
0Original price was: ₹400.00.₹380.00Current price is: ₹380.00.Unlock the world of Digital Marketing with “Digital Marketing: From Fundamentals to Future.” Ideal for students, academicians, and practitioners, this comprehensive guide demystifies digital marketing and social media, offering practical insights and real-world implementation strategies. Explore the convergence of technologies, develop robust digital strategies, and master SEO, content marketing, and web analytics. Each section opens with engaging case studies, bridging historical marketing principles with today’s connected world. Learn to plan, manage, and analyze digital campaigns effectively, setting the foundation for a successful career or improved marketing efforts. This book is your essential launchpad for navigating the dynamic landscape of digital marketing.
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Digital Marketing: Integrating Strategy, Sustainability, and Purpose
0Original price was: ₹5,895.95.₹5,306.35Current price is: ₹5,306.35.Unlock sustainable growth with ‘Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition.’ This essential guide from The Bookish Owl helps you master the latest digital tactics and strategic insights, creating a roadmap for a digital mindset and competitive advantage. Learn to strategically integrate digital trends with your core values, build customer loyalty, and achieve purpose-driven business outcomes. Discover the ‘Sustainable Marketing Normal,’ the 6Ps of modern marketing, key drivers of change, and the impact of emerging technologies. Dive into network thinking and data analytics, enhanced by interactive exercises and a dynamic companion website. Ideal for marketers and students seeking to thrive in the digital age and drive future business opportunities.
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Digital Marketing: Strategy, Planning & Disruption
0Original price was: ₹6,378.55.₹5,740.70Current price is: ₹5,740.70.Master the dynamic world of digital marketing with “Digital Marketing: Strategy, Planning & Disruption.” This essential guide, perfect for “The Bookish Owl” collection, offers a comprehensive exploration of modern marketing. Seamlessly integrating theory, research, and practical application, it features diverse international case studies. Delve into the latest trends, including the transformative impact of AI in marketing, navigating digital disruption, and understanding the immersive possibilities of the Metaverse. Ideal for students and professionals, this book equips you with the strategic insights needed to excel in today’s evolving digital landscape. Enhance your marketing prowess with this indispensable resource.
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Digital Marketing| 3rd Edition
0Original price was: ₹1,040.00.₹988.00Current price is: ₹988.00.Master the evolving landscape of online promotion with Digital Marketing, 3rd Edition. This comprehensive guide, perfect for “The Bookish Owl” community, offers a practical, application-based approach to digital marketing. Whether you’re a beginner exploring search engine optimization and social media strategies or a seasoned practitioner seeking advanced managerial insights, this book delivers. Dive into the latest trends like Instagram Reels, YouTube and LinkedIn algorithms, video/voice SEO, Quora marketing, meme marketing, and campaign budget optimization. Packed with current data, real-world case studies, and enhanced pedagogical features like practical exercises and online content, it equips you with the essential knowledge to navigate and succeed in today’s high-tech, globalized digital world.
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Digital Media and Child and Adolescent Mental Health: A Practical Guide to Understanding the Evidence
0Original price was: ₹3,111.40.₹3,111.40Current price is: ₹3,111.40.Navigate the complexities of digital media’s impact on child and adolescent mental health. This practical, evidence-based guide dispels myths surrounding screen time, offering crucial insights from experts and young people. Discover actionable strategies for safeguarding, digital citizenship, and promoting positive mental wellbeing for youth in India. Essential reading for parents, educators, and mental health professionals seeking informed approaches to digital challenges.
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Digital Media and Society
0Original price was: ₹4,211.05.₹3,874.16Current price is: ₹3,874.16.Explore the profound connection between digital media and society with Simon Lindgren’s essential guide. This updated edition delves into the complexities of our interconnected world, offering a cutting-edge introduction to living in a digital society. Discover new insights into non-progressive digital activism, radicalization, and hate groups. Understand the impact of post-pandemic, post-truth media, including disinformation and computational propaganda. Dive into the latest developments in algorithms, generative AI, LLMs, and synthetic media like deepfakes. With enhanced learning features and discussion prompts, this book is indispensable for students of digital media, social media, and the internet. A must-read for understanding emerging platforms and critical societal issues.
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Digital Media and Weblog Journalism (9789391187866)
0Original price was: ₹2,065.00.₹2,065.00Current price is: ₹2,065.00.Master the essentials of online journalism and weblog media with this insightful guide tailored for the Indian market. Delve into contemporary communication challenges, learning expert techniques for reporting complex issues like crime, immigration, and sports. Designed for comprehensive learning, this book is an indispensable resource for students, scholars, and professionals in communication studies across India. Elevate your understanding of digital media and pave your way to a successful career in modern journalism.
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Digital Media Economics: A Critical Introduction
0Original price was: ₹4,318.80.₹3,455.04Current price is: ₹3,455.04.Explore the economics behind the digital world with “Digital Media Economics: A Critical Introduction.” This essential book, perfect for students, citizens, and activists, demystifies how economic principles shape the technology you use daily. Unlike other media texts, it clearly explains core economic theory and history, from advertising and social media to streaming services and online shopping. Featuring timely examples like Elon Musk’s Twitter takeover and Amazon’s rise, author Caraway offers a personal and insightful perspective. Understand the technical, cultural, and social significance of digital media with this comprehensive guide, covering early economic thought, foundational economics, and diverse topics like user-generated content and smartphones. It’s the definitive introduction to media economics in action for today’s learners.
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Digital Media Production For Beginners (Pb 2025)
0₹3,604.49Unlock your creative potential with “Digital Media Production For Beginners” from The Bookish Owl! Authored by GRIFFEY J.V., this accessible guide (ISBN: 9781032611433) is your perfect starting point for mastering digital media. Learn essential techniques in audio, video, and graphic design. Perfect for students, hobbyists, and aspiring content creators, this book provides a solid foundation for producing high-quality digital content. Explore practical tips, step-by-step instructions, and real-world examples to elevate your skills. Get your copy today and start creating compelling digital media!
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Digital Media Projection Design And Technology For Theatre (Pb 2018)
0Original price was: ₹3,613.40.₹3,613.40Current price is: ₹3,613.40.Elevate your theatre productions with cutting-edge digital media and projection design. This authoritative guide unlocks the complete workflow for integrating dynamic visuals into live performance. Explore foundational skills, industry standards, and essential technologies like media servers and projectors. Learn best practices for content creation, from stills to animation, and master technical challenges such as projection mapping and blending. Ideal for aspiring and professional theatre designers, technicians, and educators in India looking to shape the future of stage technology.
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DIGITAL MEDIA PROJECTION DESIGN AND TECHNOLOGY FOR THEATRE 2ED (PB 2025)
0Original price was: ₹5,217.21.₹4,173.77Current price is: ₹4,173.77.Discover the latest innovations in theatrical spectacle with “Digital Media Projection Design and Technology for Theatre, 2nd Edition” (2025). This essential guide, published by Focal Press and available from The Bookish Owl, explores cutting-edge techniques and technologies transforming stage design. Delve into the creative possibilities and practical applications of digital projection, from conceptualization to execution. Perfect for theatre designers, technicians, students, and anyone passionate about the future of live performance, this updated edition offers insights into projection mapping, interactive media, and creating immersive audience experiences. Enhance your theatrical productions with the power of digital media and stay ahead in the evolving world of stagecraft.
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Digital Media: Concepts and Applications
0₹2,970.78Master the core principles of digital media and unlock career opportunities in India’s booming digital landscape. This essential guide demystifies digital media concepts and equips you with practical application skills using business-standard software. Explore the creative end of business technology, from multimedia creation to digital communication strategies. Perfect for students of media, IT, and business, as well as professionals seeking to enhance their digital media expertise and workplace readiness in the competitive Indian market.
