Digital Marketing: From Fundamentals to Future
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Digital Marketing: From Fundamentals to Future

SKU: 9789353501532

Original price was: ₹425.00.Current price is: ₹340.00.

Unlock the world of Digital Marketing with “Digital Marketing: From Fundamentals to Future.” Ideal for students, academicians, and practitioners, this comprehensive guide demystifies digital marketing and social media, offering practical insights and real-world implementation strategies. Explore the convergence of technologies, develop robust digital strategies, and master SEO, content marketing, and web analytics. Each section opens with engaging case studies, bridging historical marketing principles with today’s connected world. Learn to plan, manage, and analyze digital campaigns effectively, setting the foundation for a successful career or improved marketing efforts. This book is your essential launchpad for navigating the dynamic landscape of digital marketing.

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Description

  • ISBN-10: 9353501539
  • ISBN-13: 978-9353501532
  • Edition: 1st
  • Publisher: Cengage Learning India Pvt. Ltd.
  • Publication date: 1 June 2019
  • Language: English
  • Dimensions: 20 x 14 x 4 cm

Additional information

Author

Swaminathan T. N.
Publisher

Cengage Learning India Pvt. Ltd.
ISBN

9789353501532

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