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Customer Life Time Value
0₹1,256.50Unlock lasting business growth with comprehensive insights into Customer Lifetime Value (CLV). This essential guide explores measuring CLV to enhance marketing effectiveness, foster customer loyalty, and build strong customer equity. Discover practical metrics for diverse scenarios, understand customer profitability challenges, and master the implementation of customer-centric strategies across B2B and B2C markets. Perfect for Indian students, educators, researchers, and professionals seeking to make informed business decisions and improve marketing ROI. Elevate your strategy with a focus on maximizing customer value for sustained success.
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Customer Relationship Management in Indian Banking Industry
0₹812.00Master Customer Relationship Management (CRM) in the dynamic Indian banking sector. This essential guide explores how Indian banks can strategically leverage CRM to enhance customer retention, boost profitability, and overcome evolving industry challenges. Gain critical insights into building a customer-centric organization amidst increasing competition. Essential reading for banking professionals, students, and stakeholders seeking to understand customer management strategies for success in India’s financial landscape.
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CUSTOMER RELATIONSHIP MANAGEMENT: PERSPECTIVES FROM THE MARKETPLACE
0Original price was: ₹395.00.₹375.25Current price is: ₹375.25.Discover the definitive guide to Customer Relationship Management with ‘CUSTOMER RELATIONSHIP MANAGEMENT: PERSPECTIVES FROM THE MARKETPLACE’. This essential book, from The Bookish Owl, offers a groundbreaking strategic framework built on Professor Payne’s five key processes: strategy development, value creation, channel and media integration, information management, and performance assessment. Enhance your CRM policy’s impact and efficiency with 16 real-world best practice case studies from leading companies like Orange, Siemens, and Sun Microsystems. Featuring insights from industry thought leaders, this book provides a vital look at developing and measuring effective CRM for practitioners and academics alike. Elevate your business strategy with proven marketplace perspectives.
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Customer Service Skills for Success
0Original price was: ₹1,495.00.₹1,270.75Current price is: ₹1,270.75.Elevate your career with ‘Customer Service Skills for Success’ by Lucas. This essential guide, now in its 4th edition, equips professionals with proven strategies for exceptional customer interaction. Master vital skills like active listening, effective verbal and nonverbal communication, and leveraging technology to meet customer needs. Learn to expertly navigate challenging customer service problems, resolve conflicts, and manage stress with confidence. Packed with practical insights and expert tips, this book is an indispensable resource for anyone aiming for success in customer-facing roles and for supervisory personnel looking to enhance team performance. Unlock your potential in the competitive business landscape with ‘The Bookish Owl’.
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CUSTOMER SERVICE SKILLS FOR SUCCESS, 5TH EDITION
0Original price was: ₹1,195.00.₹1,135.25Current price is: ₹1,135.25.Master essential customer service skills with “Customer Service: Skills for Success, 5th Edition” from The Bookish Owl. This comprehensive guide equips you with the fundamental concepts and practical techniques for thriving in any business career. Learn effective listening, impactful verbal and nonverbal communication, and the strategic use of technology to enhance customer interactions. Discover proven methods for resolving common service problems, skillfully navigating conflicts, and managing stress in demanding environments. Ideal for frontline staff and supervisory personnel alike, this indispensable resource offers valuable insights and actionable tips to achieve customer satisfaction and build lasting relationships. Elevate your service expertise today.
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Customer to Human (HB): The CX Factor in Modern Business
0Original price was: ₹479.20.₹479.20Current price is: ₹479.20.Unlock unparalleled **business growth** by mastering the **Customer Experience (CX)**. Drawing from extensive industry insights, this book reveals how to foster **customer centricity** in **modern business**. Discover actionable strategies, emerging trends, and invaluable stories that transform customer interactions into your most vital asset. Whether you lead a burgeoning **startup** or an established enterprise in India, gain the knowledge to build lasting customer loyalty. It’s an essential guide for Indian professionals seeking to elevate their business by truly understanding and valuing their customers.
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Cut the Crap and Jargon : Lessons from t: Lessons from the Start-up Trenches
0Original price was: ₹399.20.₹399.20Current price is: ₹399.20.Unlock the secrets to success in India’s booming startup scene. Shradha Sharma, the visionary behind YourStory, delivers “Cut the Crap and Jargon”—a no-nonsense guide packed with real-world lessons from the front lines of entrepreneurship. This book is essential reading for aspiring Indian founders and seasoned business leaders, offering candid advice on navigating challenges, mastering growth strategies, and cutting through industry jargon. Gain practical insights from India’s leading startup journeys and build your venture with clarity and confidence. Essential for anyone serious about startup India.
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Cyber Crisis Management
0Original price was: ₹559.20.₹559.20Current price is: ₹559.20.Navigate India’s escalating cyber threats with essential crisis management strategies. As big data volumes surge and cyber incidents become frequent, safeguarding your organisation is paramount. This comprehensive primer equips Indian corporate houses, IT professionals, and individuals with actionable strategies to tackle data breaches and manage online security. Delving into the entire crisis-management cycle, it provides essential guidance to assess effectiveness and mitigate irreparable loss from the dynamic threat landscape. A must-read for robust cyber risk management in the Indian digital ecosystem.
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Cyber Insecurity-The Silent Risk in Your Boardroom
0Original price was: ₹349.00.₹261.75Current price is: ₹261.75.Cyber Insecurity: The Silent Risk in Your Boardroom is the essential guide for Directors, CEOs, and business owners facing escalating cyber threats. Dr. Kiran Kewalramani, a seasoned cybersecurity expert and board advisor, demystifies cyber risk, clarifying it’s a leadership issue, not just an IT one. Understand your fiduciary duties under the Corporations Act and the critical need for effective cyber oversight. This book empowers you with plain-English insights, crucial questions, and a roadmap to cyber resilience, without requiring technical expertise. Learn to set the right tone, ask informed questions, and confidently govern this critical risk. Equip your boardroom with the strategic clarity it needs to lead effectively in the digital age. Own the risk, ask the right questions, and lead with confidence.
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Cybersecurity of Industrial Internet of Things Iiot
0Original price was: ₹5,353.81.₹4,283.05Current price is: ₹4,283.05.Secure your industrial infrastructure with “Cybersecurity of Industrial Internet of Things (IIoT)” from The Bookish Owl. This essential guide addresses the critical need for robust cybersecurity in the evolving IIoT landscape. Explore fundamentals of cyber-physical systems, IoT, and IT, alongside current and emerging cyber threats targeting industrial environments. Discover practical solutions, latest hacking techniques, and regulatory frameworks to safeguard your operations. Ideal for industrial leaders, cybersecurity professionals, CIOs, engineers, and researchers, this book bridges theory and practice, offering actionable insights for effective IIoT security. Enhance your knowledge of vulnerabilities, countermeasures, and risk assessment to protect vital systems now and in the future.
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Dairy Cooperatives and Tribal Development
0₹448.50Explore the transformative power of dairy cooperatives in India’s tribal development. This essential book by R.V. Singh offers a deep dive into how cooperative societies drive socio-economic upliftment for tribal communities, analyzing challenges and successes. It’s a vital resource for researchers, policymakers, students of rural management, and anyone interested in India’s rural economy and tribal welfare. Gain critical insights into fostering sustainable growth and empowering marginalized populations through effective cooperative models.
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Data Acquisition and Analysis in Fisheries
0₹2,796.50Master the art of fisheries data acquisition and analysis with this comprehensive guide. Essential for Indian researchers, environmental managers, and students, it covers state-of-the-art techniques, from acoustic surveys and remote sensing to AI, alongside traditional sampling methods. Gain expertise in gathering precise fish population data, ensuring data quality, and implementing robust data management strategies. This authoritative resource is your key to advancing effective fisheries research and sustainable resource management in India.
