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Marketing Research: An Applied Orientation, Global Edition
0Original price was: ₹9,792.82.₹7,834.26Current price is: ₹7,834.26.Unlock the power of data with Marketing Research: An Applied Orientation, Global Edition. This essential textbook, ideal for undergraduate and graduate students, offers a practical, hands-on approach to understanding marketing research. Guided by a proven six-step framework, you’ll learn to navigate qualitative and quantitative research strategies using real-world examples from leading companies. The 7th Edition is packed with current, relevant content and provides detailed guidance on utilizing SPSS and SAS programs, ensuring you gain the most comprehensive industry skills. Master the interplay between marketing research and management decisions with this invaluable resource from The Bookish Owl.
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MARKETING RESEARCH: TEXT AND CASES, 2ND EDN
0Original price was: ₹695.00.₹660.25Current price is: ₹660.25.Unlock the power of modern marketing with “Marketing Research: Text and Cases, 2nd Edition.” This comprehensive guide, perfect for students and practitioners alike, offers a step-by-step approach to designing, conducting, and interpreting market research. Discover cutting-edge strategies, including crucial techniques for conducting effective Internet surveys. Covering both strategic and tactical decisions, this updated edition simplifies complex topics with clear explanations, helpful charts, graphs, and real-world case studies. Engage with practical exercises and an SPSS data disk to hone your analytical skills. Ideal for introductory marketing research courses and professionals seeking guidance for market analysis reports, this textbook equips you with the essential tools for success in today’s dynamic market landscape. Available on The Bookish Owl.
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Marketing Strategy: Based on First Principles and Data Analytics (2nd Edition )
0Original price was: ₹5,367.02.₹5,367.02Current price is: ₹5,367.02.Unlock impactful marketing strategy using data analytics and core business principles. This acclaimed textbook offers a dynamic, evidence-based framework vital for navigating today’s competitive landscape in India. Essential for advanced undergraduate, MBA, and EMBA students, it equips you with the skills for data-driven marketing decisions. Gain practical insights into digital marketing, analytics techniques, and flexible strategy development from world-leading experts. Perfect for professionals aiming to enhance corporate marketing strategies and drive business growth.
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Marketing to Millennials for Dummies
0Original price was: ₹539.00.₹512.05Current price is: ₹512.05.Unlock the immense spending power of the Millennial generation with Marketing to Millennials For Dummies. This essential guide from The Bookish Owl provides a comprehensive roadmap to effectively reach and engage this crucial demographic, representing the largest and most valuable consumer market in the US. Discover proven strategies, backed by compelling data, research, and real-world case studies, to capture the attention of Millennials who hold trillions in lifetime buying power. Whether your industry is struggling to connect or you’re looking to optimize your approach, this book offers the insights and actionable advice needed to convert Millennial interest into sales. Navigate this dynamic market successfully with this indispensable resource.
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Marketing: A New Age Perspective
0Original price was: ₹795.00.₹755.25Current price is: ₹755.25.Discover the future of marketing with “Marketing: A New Age Perspective” from The Bookish Owl. This comprehensive guide transcends traditional marketing, offering deep dives into integrated marketing communication and cutting-edge topics like Digital Marketing, AI in Marketing, Neuromarketing, and Marketing Analytics. Authored by experts, it blends essential marketing principles with emerging trends, preparing students for diverse careers across industries. Each chapter features engaging real-life vignettes and practical application exercises, making complex concepts clear and actionable. Organized logically into Marketing Concepts, Tools, and Applications, this book is an indispensable resource for students and faculty seeking a holistic and contemporary understanding of the marketing landscape. Get your copy today!
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Marketing: Concepts and Strategies
0Original price was: ₹399.00.₹339.15Current price is: ₹339.15.Explore the dynamic world of marketing with “Marketing: Concepts and Strategies.” This comprehensive guide, ideal for students and professionals alike, offers an in-depth look at modern marketing principles and their practical application. Each chapter features engaging case studies, real-world examples illustrated with photos and advertisements, and summaries to reinforce learning. Dive into essential topics like buyer behavior, product, distribution, promotion, and pricing decisions, along with the latest in electronic marketing. With discussion questions, application exercises, and internet resources, this book provides a robust foundation for mastering marketing. Discover career opportunities and financial analysis in marketing, plus a sample marketing plan in the appendices. Enhance your understanding and boost your marketing expertise with this essential resource from The Bookish Owl.
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Markets and Moral Regulation: Cultural Change in the European Union (Themes in European Governance)
0Original price was: ₹3,809.60.₹3,047.68Current price is: ₹3,047.68.Explore the profound impact of market integration on cultural values and social policies across Europe in ‘Markets and Moral Regulation: Cultural Change in the European Union.’ Paulette Kurzer meticulously analyzes pivotal case studies, including alcohol policy in Finland and Sweden, Dutch drug decriminalization, and the Irish abortion ban. Discover how regional integration fosters adjustments, leading to a gradual convergence of morality norms and a harmonization of policies on sensitive issues. This insightful volume from The Bookish Owl reveals the subtle yet powerful ways EU market expansion influences national attitudes and social landscapes, offering a compelling perspective on European governance and cultural evolution.
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Marks, Mindfulness and Money -How To Find The Right Balance In Life
0Original price was: ₹299.00.₹218.27Current price is: ₹218.27.Discover the essential guide for navigating life’s pressures with ‘Marks, Mindfulness, and Money – How To Find The Right Balance In Life.’ Perfect for young adults and parents alike, this insightful book tackles the complexities of modern teenagehood with humor and wisdom. Join Navya and Dadu on a journey beyond the pursuit of perfect grades, exploring what truly defines success and happiness. Learn to balance academic achievement, mental well-being, and financial savvy. If you’re ready to redefine ‘winning’ and find a more fulfilling path, this engaging read from The Bookish Owl is your starting point. Embrace a life of balance and contentment.
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Markting Management in Africa
0Original price was: ₹5,367.02.₹5,367.02Current price is: ₹5,367.02.Master marketing management and entrepreneurship in Africa’s vibrant emerging markets. This insightful book presents a structured, multidisciplinary model integrating marketing, entrepreneurship, and project management to drive success. Dive into practical strategies and real-world case studies from diverse sectors like renewable energy and mobile technology, showcasing innovation and economic development in Africa. Essential for Indian students and professionals seeking to understand global business dynamics and effective market development strategies in rapidly evolving African economies.
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Marx’s ‘Capital’
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Marx: The Alternative to Capitalism
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Marxian Political Economy: An Outline
0Original price was: ₹2,380.00.₹2,380.00Current price is: ₹2,380.00.Unlock the core principles of Marxian political economy with this foundational text. Becker’s work offers a lucid exposition of Marx’s fundamental economic categories, combined with a clear interpretive analysis of advanced capitalist development. Explore concepts like value, surplus value, and capital accumulation. This book is an indispensable resource for economics and political science students across India, providing essential insights into Marxist economic theory and its relevance for understanding contemporary economic systems.
