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MARKETING DEFINED, EXPLAINED, APPLIED
0Original price was: ₹535.00.₹508.25Current price is: ₹508.25.Unlock the power of modern marketing with ‘Marketing Defined, Explained, Applied’. This comprehensive guide from Pearson Education is your essential resource for understanding the core principles and practical applications of marketing strategies. Whether you’re a student, a seasoned professional, or a business owner, this book demystifies complex concepts, providing clear definitions, insightful explanations, and actionable advice. Covering everything from foundational theories to current trends, it equips you with the knowledge to effectively plan, execute, and measure marketing campaigns. Enhance your expertise and drive business growth with this indispensable marketing textbook. Available now at The Bookish Owl for aspiring marketers.
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Marketing Finance: Turning Marketing Strategies into Shareholder Value
0Original price was: ₹4,742.81.₹3,082.83Current price is: ₹3,082.83.Unlock the power of marketing finance with “Marketing Finance: Turning Marketing Strategies into Shareholder Value” by Professor Ward. This essential guide from The Bookish Owl deepens the connection between marketing strategy and financial outcomes. Discover practical techniques and calculations to build comprehensive plans that directly contribute to shareholder value. Through integrated industry examples and case studies, learn how successful businesses achieve vital integration between finance and marketing. This book offers a concise yet powerful framework for marketing professionals and financial analysts seeking to drive real business growth and demonstrate marketing’s tangible financial impact. Essential reading for modern business success.
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MARKETING FOUNDATIONS,5ED
0Original price was: ₹5,340.00.₹4,806.00Current price is: ₹4,806.00.Explore the dynamic world of marketing with MARKETING FOUNDATIONS, 5E, International Edition. This essential guide from The Bookish Owl is perfect for students and professionals alike, offering a comprehensive overview of marketing essentials and the latest industry trends. Dive into critical topics like social media marketing, entrepreneurship, sustainability, and e-commerce, all presented with engaging visuals and timely discussions. Discover a unique global perspective with real-world examples of international marketing practices. Packed with modern learning supplements like videos and podcasts, this book equips you with the practical skills needed for success in today’s competitive business landscape. Master marketing strategies and prepare for your career.
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Marketing Graffiti
0Original price was: ₹5,173.85.₹4,656.46Current price is: ₹4,656.46.Discover a fresh perspective on marketing with “Marketing Graffiti,” a radical and unique textbook from The Bookish Owl. Moving beyond traditional business functions, this essential guide redefines marketing as an integral part of our culture and everyday lives. By understanding our roles as active consumers and part-time marketers, you’ll gain immediate recognition of marketing phenomena. This second edition critically examines products, brands, and technologies, including the impact of social media, from a social science and cultural studies viewpoint. Explore concepts like market exclusion, consumer innovation, collaborative consumption, and more, with contributions from leading experts. Perfect for students and anyone seeking a deeper understanding of how marketing shapes our world.
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Marketing in the AI Era : Why Personalization Wins the Customer Experience
0Original price was: ₹499.00.₹364.27Current price is: ₹364.27.Unlock the power of personalization in the AI era with ‘Marketing in the AI Era: Why Personalization Wins the Customer Experience’. Discover how to decode customer clues from every click and purchase to create meaningful, individualized experiences that drive brand loyalty. This essential guide from The Bookish Owl helps marketers cut through data noise, establish scalable personalization strategies, and activate end-to-end campaign management. Learn the fundamentals, communicate benefits for buy-in, and find inspiration with over 70 use cases. Transform your marketing from static to dynamic and build emotional connections that ensure long-lasting customer relationships. Your ultimate decoder ring for AI-powered marketing success.
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Marketing Management
0Original price was: ₹180.00.₹117.00Current price is: ₹117.00.Unlock the secrets of modern marketing with “Marketing Management” by Amar Jyoti, available at The Bookish Owl. This essential guide dives deep into the latest marketing trends, emphasizing the crucial link between marketing and all other business functions. Discover how to craft effective market plans, drive customer-focused action, and build strong brands. Explore key topics like customer relationship management, international marketing, consumer behavior, competitive strategies, and sales force management. Ideal for students and professionals, this book provides a comprehensive framework for understanding and implementing successful marketing strategies in today’s dynamic business landscape. Enhance your marketing knowledge and boost your business success with this indispensable resource.
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Marketing Models
0Original price was: ₹5,311.57.₹3,452.52Current price is: ₹3,452.52.Unlock the power of data-driven marketing with ‘Marketing Models’ from The Bookish Owl. This essential guide tackles the critical balance between quantitative skills and qualitative concepts, empowering you to translate massive customer data into actionable insights. Discover optimal methods for making fact-based strategic decisions and demonstrating the financial return of your marketing initiatives. Essential for modern marketers, this book addresses the increasing demand for measurable results, making marketing dashboards and metrics central to success. Learn to leverage customer data effectively and enhance your decision-making capabilities in today’s competitive landscape. Perfect for students and professionals seeking to master marketing analytics and drive impactful results.
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Marketing of Processed Fruit and Vegetable
0₹1,396.50Master the nuances of processed fruit and vegetable marketing in India. This insightful guide delves into effective strategies for navigating the dynamic Indian food processing industry. Discover crucial aspects of product development, branding, distribution, and consumer engagement tailored for agribusiness success. It provides actionable insights into the challenges and opportunities within India’s burgeoning food sector. Essential for food industry professionals, marketers, entrepreneurs, and students aiming to thrive in agricultural marketing.
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Marketing of Seeds
0₹1,190.00Master the vital strategies for success in India’s seed market. This comprehensive book illuminates the core principles of seed marketing, essential for anyone involved in Indian agriculture and agribusiness. Explore critical aspects such as seed production, quality assurance, effective distribution, and navigating regulatory landscapes within India’s dynamic crop production sector. It provides invaluable insights for students, researchers, and professionals seeking to excel in agricultural marketing and foster sustainable growth in India’s vital agri-economy. Gain a competitive edge in agribusiness.
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Marketing of Spices
0₹1,046.50Unlock success in India’s vibrant spice market. This essential guide provides deep insights into effective agricultural marketing strategies, specifically tailored for the Indian spice sector. Explore key elements like market analysis, supply chain optimization, branding, and export opportunities to navigate this profitable industry. An indispensable resource for agri-business professionals, marketing students, and entrepreneurs aiming to thrive in the dynamic world of Indian spices.
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Marketing of Vegetables in India
0₹1,116.50Master the intricacies of the Indian vegetable market. This insightful guide offers a deep dive into the marketing of vegetables in India, exploring supply chain challenges, pricing mechanisms, and effective strategies for agribusiness professionals and students. Understand the vital role of horticulture marketing and farm-to-fork innovations within India’s dynamic agricultural landscape. Essential reading for anyone involved in Indian agriculture, agribusiness management, or policy, this book equips you with critical knowledge to navigate and succeed in this crucial sector.
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MARKETING RESEARCH
0Original price was: ₹450.00.₹427.50Current price is: ₹427.50.Unlock the power of data with MARKETING RESEARCH, the definitive textbook for management students from The Bookish Owl. This essential guide seamlessly integrates both quantitative and qualitative methodologies, providing a holistic understanding of marketing research. Discover its critical utility for researchers and end-users alike, empowering you to make informed decisions and drive business success. Whether you’re a student, a seasoned marketer, or a business owner, this comprehensive resource offers the insights you need to navigate the complexities of today’s market. Elevate your marketing strategy with this indispensable tool, ensuring you stay ahead of the competition. Get your copy of MARKETING RESEARCH today!
