Explore the profound concept of the ‘white racial frame’ in Joe Feagin’s seminal work, ‘White Racial Frame: Centuries of Racial Framing and Counter-Framing, 3rd Edition’. This vital book, a cornerstone for understanding systemic racism in the United States, delves into how a deeply embedded worldview, encompassing stereotypes, emotions, and discriminatory inclinations, has shaped American society for over four centuries. Feagin masterfully traces the evolution of this frame, its impact on diverse racial groups, and the enduring resistance strategies employed by communities of color. The thoroughly updated third edition offers new data on framing’s influence on popular culture, public policy, and contemporary research, making it an essential read for students, scholars, and anyone seeking to comprehend the complexities of race in America. Discover how this pervasive frame legitimizes and maintains systemic racism and the powerful counter-frames that challenge it.