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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really WorksAnd Why Authenticity Is the Best Marketing of All

21
SKU: 9781591845331

Original price was: ₹1,099.00.Current price is: ₹934.15.

Discover the power of authentic storytelling in marketing with Seth Godin’s “All Marketers Are Liars.” Learn how to craft compelling stories that resonate with your audience and build trust. Explore why authenticity is the ultimate marketing strategy in a world of infinite choices. Uncover the secrets to creating stories that people believe and share, and avoid the pitfalls of inauthenticity. Perfect for marketers seeking to connect with their customers on a deeper level.

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Description

  • ISBN-13: 9781591845331
  • Publisher: Portfolio
  • Publisher Imprint: Portfolio
  • Depth: 19
  • Height: 175 mm
  • No of Pages: 240
  • Series Title: English
  • Width: 127 mm
  • ISBN-10: 1591845335
  • Publisher Date: 24 Apr 2012
  • Binding: Paperback
  • Edition: Reprint
  • Language: English
  • Returnable: Y
  • Spine Width: 13 mm
  • Weight: 159 gr

21 reviews for All Marketers Are Liars: The Underground Classic That Explains How Marketing Really WorksAnd Why Authenticity Is the Best Marketing of All

  1. Deba Kumar Narzary

    A thought-provoking book that challenges conventional marketing wisdom. It helped me rethink my approach.

  2. Gowtham Nallampalli

    Easy to read and understand, with clear examples of good and bad marketing. Authenticity is the key takeaway!

  3. Vishal Baisoya

    Excellent book on marketing! Simple, effective, and straight to the point! A must read!

  4. Vishal Gurnani

    Not all the concepts were groundbreaking for me, but it’s a solid overview of storytelling in marketing. Worth the read.

  5. Priyanshu Shukla

    Some great ideas, but the writing style felt a bit repetitive at times. Still, a valuable contribution to marketing literature.

  6. Megh Anand

    I like this book, it is simple and the concept are clear.

  7. Vansh Sarraf

    Seth Godin delivers again! This book is a game-changer. It will transform the way you think about marketing forever.

  8. Anubhav Sharma

    Godin’s insights are thought-provoking, but the title is a bit sensationalist. Still, plenty of food for thought on authentic storytelling.

  9. Praujjal Das

    A classic for a reason! Changed my perspective on marketing. I’m recommending this book to all my colleagues.

  10. Utpal Basumatary

    The book title is aggressive. But inside are simple rules that are effective.

  11. Sourav Dutta

    A bit dated, but the principles of authentic marketing are timeless. Some examples feel old, but still valuable.

  12. Sankey Jain

    I disagree with the book. Marketing has many aspects, authenticity is just one.

  13. Anubhav Singh Upperwal

    Seth Godin is a genius! This book is a must-read for anyone in marketing or business. It’s a game changer!

  14. Vedang Singhal

    While I agree with the importance of authenticity, some of the examples felt a bit simplistic. Worth a read, but not revolutionary.

  15. Hemant Holani

    I found some chapters repetitive, but the core message about authenticity is crucial. A good reminder in today’s marketing landscape.

  16. Adhyatma Jain

    A short read, but packs a punch. Godin’s perspective on marketing is refreshing and relevant. A must-read for marketers!

  17. Vanshaj Bharia

    I felt the book was okay. It did teach me a few things that I can add in my marketing tactics.

  18. Simran Koli

    Didn’t find the book as groundbreaking as others have suggested. Some useful insights, but nothing earth-shattering.

  19. Kartik Dhaka

    Great book! It has changed my perspective on marketing. A must read for all marketers.

  20. Akshay Ravindra Muddinagiri

    Changed my views on marketing. It taught me to be honest to my customers.

  21. Sufiyan Adam

    A good starting point for understanding the power of storytelling, but not the definitive guide. It is a little bit outdated.

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