Availability: In Stock

Personalized: Customer Strategy in the Age of AI

17
SKU: 9781647826277

Original price was: ₹1,399.00.Current price is: ₹1,049.25.

Unlock the $2 trillion personalization opportunity. “Personalized” by David C. Edelman reveals how to use AI to deliver exceptional customer experiences. Learn the Five Promises of Personalization: Empower, Know, Reach, Show, and Delight customers to build trust, boost growth, and achieve true personalization at scale. ISBN: 9781647826277

5 in stock

Description

  • ISBN-13: 9781647826277
  • Publisher: Harvard Business Review Press
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Width: 166 mm
  • ISBN-10: 1647826276
  • Publisher Date: 15 Oct 2024
  • Height: 241 mm
  • No of Pages: 256
  • Spine Width: 27 mm
  • Weight: 521 gr

17 reviews for Personalized: Customer Strategy in the Age of AI

  1. Shubham Sehgal

    A must-read for anyone in customer experience! Offers actionable insights and a clear roadmap.

  2. Khushi Kaushik

    Good concepts, but the book could be more concise. Practical examples would have been helpful.

  3. Kislay Kumar

    The Five Promises framework is brilliant. It’s a game-changer for our business approach.

  4. Kumar Kartikeya

    Interesting ideas on personalization. Some arguments felt a little too simplistic.

  5. Vishal Agarwal

    Decent book. Explains complex concepts in an easy-to-understand manner. Could use more depth in some areas.

  6. Akanshit Narula

    A valuable resource for marketing professionals. Provides a strategic view of AI and personalization.

  7. Shikhar Batra

    Helpful framework for personalization strategy, specially the section on ‘Empower’. A bit high-level.

  8. Nandini Nagpal

    Truly transformative! This book has changed how I approach customer interactions.

  9. Prathamesh Sanjay Patil

    A solid overview of AI in customer strategy. Some parts felt a bit repetitive, but the Five Promises are insightful.

  10. Satya Kumari

    Not a bad book, but didn’t offer as much groundbreaking advice as I hoped.

  11. Harshit Lohumi

    This book exceeded expectations! Packed with innovative ideas and practical strategies.

  12. Yash Subhash Thakur

    A very thought-provoking read on how to personalize customer experiences. Recommended! stars

  13. Paras Patil

    Great for understanding the theory behind AI personalization. Needs more real-world case studies.

  14. Tanisha Gulati

    Informative, but at times reads like a sales pitch for AI solutions. Good for beginners.

  15. Ashish Kumar

    Good foundational knowledge. Some of the AI concepts were not explained clearly enough.

  16. Sanket Yuvraj Meshram

    Informative and relevant, though occasionally repetitive. A good starting point for personalization.

  17. Vansh Jain

    Excellent! The book’s five promises really helped me to see how we can better personalize experience for our customer.

Add a review

Your email address will not be published. Required fields are marked *