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Leading Digital: Turning Technology Into Business Transformation

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SKU: 9781625272478

Original price was: ₹1,399.00.Current price is: ₹1,049.25.

Leading Digital by George Westerman, Didier Bonnet, and Andrew McAfee reveals how traditional industries leverage digital for strategic advantage. Based on a study of 400+ global firms, this book provides a framework for digital transformation, covering customer engagement, operational enhancement, digital vision, and governance. Learn how to become a Digital Master and thrive in the new economy. ISBN: 9781625272478

5 in stock

Description

  • ISBN-13: 9781625272478
  • Publisher: Harvard Business School Press
  • Publisher Imprint: Harvard Business School Press
  • Depth: 32
  • Language: English
  • Returnable: Y
  • Spine Width: 27 mm
  • Weight: 528 gr
  • ISBN-10: 1625272472
  • Publisher Date: 14 Oct 2014
  • Binding: Hardback
  • Height: 240 mm
  • No of Pages: 256
  • Series Title: English
  • Width: 162 mm

10 reviews for Leading Digital: Turning Technology Into Business Transformation

  1. Ramya Tripathi

    Provides a good overview of digital transformation. The customer engagement chapter was excellent. A valuable resource.

  2. Puneet Kajal

    Informative book with actionable strategies. However, some of the content felt a little outdated given the rapid pace of technological advancement.

  3. Prajwal Narendra Akhade

    A must-read for business leaders navigating digital change. The research is thorough and the concepts are well-explained. Highly recommended.

  4. Yudh Veer Singh

    While the book has some good points, it’s a bit theoretical. I was hoping for more concrete steps and real-world applications. Okay book.

  5. Pranjal Yadav

    Excellent book! Provides a clear roadmap for digital transformation. The case studies were very insightful and applicable to my business.

  6. Roshan J

    I learned a lot, but some sections were dense and hard to get through. Wish the language was more accessible and engaging. It’s alright.

  7. Medini Raj

    Helpful in understanding the different facets of digital transformation. The framework alone makes it worth reading. Practical approach!

  8. Joseph Derrick Sabu

    A comprehensive guide to understanding digital leadership. The authors clearly know their stuff. But it is a bit dry and academic.

  9. Aman Tamrakar

    Leading Digital offers a solid framework. I found the section on digital vision particularly helpful. Could have used more practical examples though.

  10. Aha Gupta

    Good insights on digital transformation, but felt a bit repetitive at times. Some case studies were more relevant than others. Overall, a decent read.

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