HBR's 10 Must Reads on Design Thinking (with featured article "Design Thinking" By Tim Brown)
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HBR’s 10 Must Reads on Design Thinking (with featured article “Design Thinking” By Tim Brown)

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SKU: 9781633698802

Original price was: ₹850.00.Current price is: ₹722.50.

Unlock breakthrough innovation with HBR’s 10 Must Reads on Design Thinking. Led by Tim Brown’s foundational article, this collection empowers you to identify unmet customer needs, foster a culture of experimentation, and master design thinking principles for competitive advantage. From “jobs to be done” to learning from failure, these essential reads transform organizations and ignite design-driven success. ISBN: 9781633698802. Authored by design thinking experts including Indra Nooyi.

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Description

  • ISBN-13: 9781633698802
  • Publisher: Harvard Business Review Press
  • Publisher Imprint: Harvard Business Review Press
  • Height: 140 mm
  • No of Pages: 192
  • Series Title: HBR’s 10 Must Reads
  • Weight: 204 gr
  • ISBN-10: 1633698807
  • Publisher Date: 28 Apr 2020
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 15 mm
  • Width: 210 mm

18 reviews for HBR’s 10 Must Reads on Design Thinking (with featured article “Design Thinking” By Tim Brown)

  1. Pallav Agarwal –

    Good concepts, but the book could be shorter. Some redundancy in the readings.

  2. Nayan Gupta –

    Really helped me understand design thinking! The examples were very helpful for me.

  3. Ankush Kumar Singh –

    The articles are so insightful that it offers a good understanding on the topic

  4. Deepti –

    A comprehensive overview of design thinking, but dense. Prepare to take notes.

  5. Atul Kumar –

    Tim Brown’s piece is excellent. The rest is a mixed bag. Some insights, some filler.

  6. Prashik Sheshrao Wankhade –

    Easy to understand and apply. The examples were relevant and helpful. Great book!

  7. Aarav Katiyar –

    A good overview, but felt some articles were repetitive. Still, a solid introduction to design thinking.

  8. Anurodh Chaurasia –

    Felt a bit theoretical at times. Needed more practical application examples.

  9. Prashant Pradumna Pandey –

    Transformative! This book changed how I approach problem-solving at work. A must-read.

  10. Shubham Ganguly –

    A great starting point for anyone interested in design thinking. I recommend it.

  11. Tanisha Gulati –

    A useful compilation, but could be more concise. Worth reading for the core principles.

  12. Aryan D. Rout –

    This book needs more diversity of thought. Felt like an echo chamber at times.

  13. Mamidisetti Bharathi –

    A little academic, but valuable insights throughout. Needs more real-world case studies.

  14. Sanjana Jain –

    Practical and insightful! The ‘jobs to be done’ concept resonated deeply. Highly recommend.

  15. Sanket Rahul Ghodeswar –

    Not a page turner, but insightful and practical. Recommended for serious practitioners.

  16. Aishwarya Jeggan –

    Excellent compilation of essential articles! Very useful and informative.

  17. Shantanu Singh –

    Some articles were better than others. Overall, a decent resource for design thinking basics.

  18. Satyaman Shukla –

    Indra Nooyi insights are invaluable! This book is worth it for her contributions alone.

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