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Lilliput Land: How Small Is Driving India’s Mega Consumption Story

17
SKU: 9780143465492

Original price was: ₹699.00.Current price is: ₹524.25.

Discover the untold story of India’s massive consumption boom in “Lilliput Land” by Rama Bijapurkar (ISBN: 9780143465492). Explore how millions of small consumers and innovative suppliers, empowered by digital transactions, drive this economic powerhouse. Bijapurkar offers a fresh perspective on the complex Indian market, revealing its hidden opportunities and the real drivers of its growth. Buy now and uncover the secrets of India’s vibrant economy!

5 in stock

Description

  • ISBN-13: 9780143465492
  • Publisher: Penguin Random House India Pvt. Ltd
  • Publisher Imprint: Penguin Business
  • Height: 218 mm
  • No of Pages: 304
  • Spine Width: 25 mm
  • Weight: 409 gr
  • ISBN-10: 014346549X
  • Publisher Date: 17 Jun 2024
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Width: 140 mm

17 reviews for Lilliput Land: How Small Is Driving India’s Mega Consumption Story

  1. Aryan D. Rout

    A well-written and informative book. I learned a lot about the Indian market. Recommended for business professionals.

  2. Jyotirmayee

    A fascinating exploration of consumerism! Offers a very detailed view of the Indian market. I enjoyed reading it

  3. Sahil Carpenter

    The book provides a granular view of Indian consumption. Some sections felt repetitive, but the overall message is powerful.

  4. Vishu Chauhan

    Very nice book. It helps you understand the market of India. It will help business plan for expansion of business there.

  5. Souvik Kumar Mondal

    Interesting insights but feels a bit academic. A good choice for those in the business, but others might find it overwhelming.

  6. Agastya Singh

    If you are not familiar with Indian market, some concepts could be difficult. But once understood, it’s really useful.

  7. Shivani Pandey

    Lilliput Land really opened my eyes to the power of small consumers in India. Some concepts were hard to grasp without prior knowledge. Recommended with reservations.

  8. Harshit

    Excellent book to understanding the nuances of Indian market. Lot of new concept for me. But the writing is simple.

  9. Subhankar Nanda

    A fascinating look at the Indian consumer market. Bijapurkar offers insightful perspectives, though at times the writing felt a bit dense. Overall, a worthwhile read.

  10. Abhinav Kumar Karadwal

    Provides a fresh perspective on India’s economic growth. A great book to read who loves economics. A bit lengthy though.

  11. Shikhar Pratap

    Gives a new point of view. I enjoyed reading it. It’s a bit dense, but worth it. Provides many stats about the Indian market.

  12. Sachi S

    An informative and engaging read. It highlights the importance of digital transactions and small businesses. Highly recommended.

  13. Srishti Verma

    A must-read for anyone interested in understanding the Indian economy! The book is well-researched and provides a unique viewpoint.

  14. S Anurag

    Provides an amazing outlook and depth analysis of the Indian economy. A must read to everyone who wants to invest in India.

  15. Meena Choudhary

    Bijapurkar’s analysis is sharp and insightful. The book could benefit from more real-world examples, but a valuable contribution.

  16. Ayush Singh Rajput

    While the topic is interesting, the book can get a bit technical. The writing felt dry at times. Could have been more engaging.

  17. Ayush Singh Rajput

    I found it useful. I feel like the book explains a lot of key factors. It’s a little difficult for the unfamiliar readers.

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